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短篇英语广告词

时间:2013-10-10 00:08

【跪求】中短篇英语笑话5则(带翻译),字数不要太多,100--300词左右,一定要很好笑。

拜托各位大虾了

Mrs. Brown: Oh, my dear, I have lost my precious little dog! Mrs. Smith: But you must put an advertisement in the papers! Mrs. Brown: It's no use, my little dog can't read.我的狗不识字 布朗夫人:哦, 亲爱的,我把珍爱的小狗给丢了

史密斯夫人:可是你该在报纸上登广告啊

布朗夫人:没有用的,我的小狗不认识字。

” Good Boy Little Robert asked his mother for two cents. What did you do with the money I gave you yesterday? I gave it to a poor old woman, he answered. You're a good boy, said the mother proudly. Here are two cents more. But why are you so interested in the old woman? She is the one who sells the candy. 好孩子 小罗伯特向妈妈要两分钱。

“昨天给你的钱干什么了

”“我给了一个可怜的老太婆,”他回答说。

“你真是个好孩子,”妈妈骄傲地说。

“再给你两分钱。

可你为什么对那位老太太那么感兴趣呢

” “她是个卖糖果的。

” The Perfect Son. A: I have the perfect son. B: Does he smoke? A: No, he doesn't. B: Does he drink whiskey? A: No, he doesn't. B: Does he ever come home late? A: No, he doesn't. B: I guess you really do have the perfect son. How old is he? A: He will be six months old next Wednesday. 完美儿子 A:我有一个很完美的儿子. B:他抽烟吗? A:不抽. B:他喝威士忌酒吗? A:不喝. B:他会不会很晚回家? A:不会. B:我想你确实有一个完美儿子. 那他多大了? A:下个星期三就满6个月了. They are directly from AmericaNot long after an old Chinese woman came back to China from her visit to her daughter in the States, she went to a city bank to deposit the US dollars her daughter gave her. At the bank counter, the clerk checked each note carefully to see if the money was real. It made the old lady out of patience. At last she could not hold any more, uttering. Trust me, Sir, and trust the money. They are real US dollars. They are directly from America. 它们是从美国直接带来的 一位中国老妇人在美国看望女儿回来不久,到一家市银行存女儿送给她的美元。

在银行柜台,银行职员认真检查了每一张钞票,看是否有假。

这种做法让老妇人很不耐烦,最后实在忍耐不住说:“相信我,先生,也请你相信这些钞票。

这都是真正的美元,它们是从美国直接带来的。

” Bring me the winner -- Waiter, this lobster has only one claw. -- I'm sorry, sir. It must have been in a fight. -- Well, bring me the winner then. 给我那个打赢的吧 -- 服务员, 这个龙虾只有一只爪。

-- 对不起,先生,这只肯定打过架了。

-- 哦, 那给我那个打赢的吧 Drunk One day, a father and his little son were going home. At this age, the boy was interested in all kinds of things and was always asking questions. Now, he asked, What's the meaning of the word 'Drunk', dad? Well, my son, his father replied, look, there are standing two policemen. If I regard the two policemen as four then I am drunk. But, dad, the boy said, there's only ONE policeman! 醉酒 一天,父亲与小儿子一道回家。

这个孩子正处于那种对什么事都很感兴趣的年龄,老是有提不完的问题。

他向父亲发问道:“爸爸,‘醉’字是什么意思

” “唔,孩子,”父亲回答说,“你瞧那儿站着两个警察。

如果我把他们看成了四个,那么我就算醉了。

” “可是,爸爸, ”孩子说,“那儿只有一个警察呀

” Hospitality The hostess apologized to her unexpected guest for serving an apple-pie without any cheese. The little boy of the family left the room quietly for a moment and returned with a piece of cheese which he laid on the guest's plate. The visitor smiled, put the cheese into his mouth and then said: You must have better eyes than your mother, sonny. Where did you find the cheese? In the rat-trap, sir, replied the boy. 好客 由于客人在吃苹果馅饼时,家里没有奶酪了,于是女主人向大家表示歉意。

这家的小男孩悄悄地离开了屋子。

过了一会儿,他拿着一片奶酪回到房间,把奶酪放在客人的盘子里。

客人微笑着把奶酪放进嘴里说:“孩子,你的眼睛就是比你妈妈的好。

你在哪里找到的奶酪

” “在捕鼠夹上,先生。

”那小男孩说。

(不知道这些行不行,虽然我都是去网上找的,希望你用的上)

求短篇高中英语作文(100字左右),40篇

写信篇:Dear Mr Smith,I was so pleased to hear from you and am writing to tell you something about my school. You are right. Quite a few changes have taken place. On one side of the road there is a new classroom building. On the other side, where the playground used to be now stands another new building-our library. In it there are all kinds of books, newspapers and magazines. The playground is now in front of the school. We have also planted a lot of trees in and around the school. I hope you come and see for yourself some Best wishes,自我介绍:My name is Li Hua. I was born in Dalian, Liaoning province in February 1977. I started school in 1984 when I was seven. I studied in Guangming Primary School from 1984 to 1990. After that I went to No.62 Middle School of Dalian and graduated this summer. The main subjects I studied at school included Chinese, maths, English, physics, chemistry and computer. I like English and computer best and I am very good at them. Last year I won first prize in the school computer competition. In my spare time I enjoy listening to popular music and collecting stamps. My favorite sports are swimming in summer and skating in winter.:Freedom for many children is the coming day when they could improve myself in their own way to use my 24 hours. They can study language by watching film instead of working on boring grammar and multiple choices. Freedom is as simple as my playing piano all night without worrying about disturbing my 14-year-old neighbour who has to go to school the next day for my house is specially made.It also could be freedom in my dream that one day, political democracy becomes true. Freedom in my life is the name of all kindness and happiness.People have common desire under the sun. For mankind, freedom commonly means respect, love, blessing and dignity. For some people, freedom is that some day, he can give up his own interests to guarantee others’ rights. It is no wonder that so many people fought for freedom even didn’t hesitate to give up their lives when necessary .I would like to be a freedom fighter for human rights some day in future.环境问题: The world is not only hungry, it is also thirsty. This may sound strange, since nearly seventy percent of the earth's surface is covered with water. But about ninety percent of this is sea water. Man and most of the animals can only drink and use the remaining percent of water——fresh water. The need for water is increasing day by day. Only steps are taken to deal with this problem immediately can we avoid a severe world wide water shortage later on. One of the first steps is to develop ways to reuse it. Experiments have already keen carried out in this field. The used witer has been pumped to a water purifying plant. There, it can be separated from waste matter and treated with chemicals so that it can be used again, just as if it were fresh water from a spring.书面表达001 某对外发行的英文报纸对中国现状进行了调查,请根据下列图表和所给提示,用英语写一篇报道,以便向该报投稿。

说明:1.体质下降; 2.应充分认识的重要性; 3.采取措施,提供人们锻炼的场地和器材(facilities ); 4.字数:120 — 140. 报道的开头已给出,不计入总词数。

Recently, we have made a survey of the people on physical training. Only 35 percent of the people surveyed have taken part in physical activities.Over half of the people say they haven’t got enough time to take exercises. 34.9 percent of them complain they don’t have places where they can relax themselves and that there are not enough training facilities, while another 12.9 percent of the people feel that they live too far away from the training centers. Some of them even don’t know how to train.For lack of physical training, many people are not in good health. People should realize the importance of it, and measures should be taken to provide people with training facilities.

写一篇以餐馆广告宣传的英语短文

The restaurant advicetisement show 首先,我觉着平面的广告一定要做得漂亮,餐厅的招牌,还有餐厅的门面上面的招牌都要做得漂亮。

可能不是漂亮,而是合宜。

如何来阐述这个问题呢

比如吧,餐厅开在菜场旁边,厕所旁边,水果店旁边,对不起,我不得不说,你的菜品价格是打不高的,这点是肯定的。

生意非常好,我看可能性也很低,基本上多数人看了,都没有想去吃的食欲了。

其次,餐厅的菜谱么也要做得合理一点,在我看来,价格定在适中,中层阶级的价格会比较的合理。

菜单的制作只要是颜色和餐厅的整个格局是相辅相成的就可以了。

(是我的话,我的制作可能会更加的偏浪漫一点,也可能是艺术生的关系。

) 最后,要想生意好,当然,装修至少清爽,格调不说多么的优雅,但是,要合宜,我指得合宜,是指,如果,一条街都是小资的,你一个餐厅杵在那里,要符合整条街的格调。

还要说的一点是,厨子和服务员一定要请的好,数个好的厨子和合理的服务员的培训并且和一定的服务性英语培训,都能够使得一家餐厅营业得风生水起。

(总得来说,这篇文章不单单写了餐厅的广告宣传,更是写到更多的关于餐厅的整个选址,格局和如何来经营从而使得餐厅的生意变得更好的一个更为完整的建议,希望能够帮助到您吧,以上的建议有点纸上谈兵了,呵呵。

您就随便看看呗。

) First of all, I think the plane advertisement must be done well, the restaurant's signature, and the restaurant facade above signs have to be beautiful. Might not be beautiful, but appropriate. How to explain this problem? For example, to open a restaurant in the marketside, next to the toilet, I'm sorry, next to the fruit shop, I have to say, your dish price is nothigh, that's for sure. Business is very good, I think the possibility is very low, most peoplebasically see, do not want to eat the appetite. Secondly, restaurant menus are to do a bit more reasonable, in my opinion, the pricemoderate, would be more reasonable middle class price. Menu as long as the color and thepattern of the restaurant is complementary to it. (it is me, I'm making may be more partialromantic, also may be the relationship between art students.) Finally, to the business is good, of course, the decoration style is not fresh at least, howelegant, however, to appropriate, I mean it properly, is that, if a street is petty, a restaurant,you stand there, to meet the whole street style. To say is, the cook and the waiter must be good, a good cook and reasonable staff trainingand the service of English training, can make a restaurant business fast.(generally speaking, this article not only wrote a restaurant advertising, it is written more about the restaurant location, pattern and how to operate so that the restaurant business is becoming more a more complete, the hope can help to you, the advice above is empty talk,huh. You just have a look the pictures.)

英文广告优点

我觉得广告都有同样的优点,英文广告只是广告的一种形式.  广告顾名思义就是广而告之的意思

  广告是为了某种特定的需要,通过一定形式的媒体,并消耗一定的费用,公开而广泛地向公众传递信息的宣传手段。

  广告一词,据考证是一外来语。

它首先源于拉丁文advertere,其意为注意、诱导。

中古英语时代(约公元1300—1475年),演变为Advertise,其含义衍化为“使某人注意到某件事”,或“通知别人某件事,以引起他人的注意”。

直到17世纪末,英国开始进行大规模的商业活动。

这时,广告一词便广泛地流行并被使用。

此时的“广告”,已不单指一则广告,而指一系列的广告活动。

静止的物的概念的名词AdverA tise,被赋于现代意义,转化成为“Advertising”。

  广告有广义和狭义之分,广义广告包括非经济广告和经济广告。

非经济广告指不以盈利为目的的广告,如政府行政部门、社会事业单位乃至个人的各种公告、启事、声明等。

狭义广告仅指经济广告,又称商业广告,是指以盈利为目的的广告,通常是商品生产者、经营者和消费者之间沟通信息的重要手段,或企业占领市场、推销产品、提供劳务的重要形式。

  在中国,商业广告还没有到达颠峰,已存在着极大的泡沫成分和非理性行为;随着消费者的成熟、行业的规范,企业也会走向理性,自然会回落,启用普通模特将成为主流;同时,广告将异军突起并逐渐走向成熟,避免不了挑战。

企业启用形象代言人,可能有各种目的,尤其当“子弦效应”和炒作之风盛行的年代。

笔者在对形象代言人按照“准确营销”的观点进行理论总结,发现了现代市场形象代言人基本特性,用广告方式传达品牌独特、鲜明的个性主张,使产品得以与目标消费群建立某种联系,顺利进入消费者的生活和视野,达到与之心灵的深层沟通,并在其心中树立某种印象和地位,使品牌变成一个有意义的带有附加价值的符码。

他通过一定的媒介或载体传播诉诸目标受众,从而在品牌如云的市场中树立和打造个性化的品牌形象。

他或者通过品牌创立人独具人格魅力的形象代言,给目标受众以鲜明的品牌个性和信心;或者通过影视明星、社会名人极具亲和力的广告代言,令品牌产品迅速对目标消费群的购买施加影响;或者通过虚构人物演绎品牌叙事,传达品牌理念与价值取向,赢得目标受众的认同;或者通过漫画式卡通动物的形象代言,塑造活泼可爱、耳目一新的品牌形象,让人在相视一笑中对品牌产生美好的联想和印象。

他的形象代言并不完全等于企业的形象,所以,他的走红并不意味着产品就能够走红。

企业的监督与他们的配合就显得相当重要。

而他们也应有自我约束的责任意识,真正融入这个企业文化,真正用心去演绎产品宣传理念,才会凸现广而告之的意思。

  编辑本段广告的设计  广告设计是视觉传达艺术设计的一种,其价值在于把产品载体的功能特点通过一定的方式转换成视觉因素,使之更直观地面对消费者。

  一、广告创意内涵  (一)什么是广告创意。

随着我国经济持续高速增长、市场竞争日益扩张、竞争不断升级、商战已开始进入“智”战时期,广告也从以前的所谓“媒体大战”、“投入大战”上升到广告创意的竞争,“创意”一词成为我国广告界最流行的常用词。

“ Creative ”在英语中表示“创意”,其意思是创造、创建、造成。

“创意”从字面上理解是“创造意象之意”,从这一层面进行挖掘,则广告创意是介于广告策划与广告表现制作之间的艺术构思活动。

即根据广告主题,经过精心思考和策划,运用艺术手段,把所掌握的材料进行创造性的组合,以塑造一个意象的过程。

简而言之,即广告主题意念的意象化。

  为了更好地理解“广告创意”,有必要对意念、意象、表象、意境做一下解释。

  “意念”指念头和想法,在艺术创作中,意念是作品所要表达的思想和观点,是作品内容的核心。

在广告创意和设计中,意念即广告主题,它是指广告为了达到某种特定目的而要说明的观念。

它是无形的、观念性的东西,必须借助某一定有形的东西才能表达出来。

任何艺术活动必须具备两个方面的要素:一是客观事物本身,是艺术表现的对象;二是以表现客观事物的形象,它是艺术表现的手段。

而将这两者有机地联系在一起的构思活动,就是创意。

在艺术表现过程中,形象的选择是很重要的,因为它是传递客观事物信息的符号。

一方面必须要比较确切地反映被表现事物的本质特征,另一方面又必须能为公众理解和接受。

同时形象的新颖性也得重要。

广告创意活动中,创作者也要力图寻找适当的艺术形象来表达广告主题意念如果艺术形象选择不成功,就无法通过意念的传达去刺激感到遗憾染和说服消费者。

  符合广告创作者思想的可用以表现商品和劳务特征的客观形象,在其未用作特定表现形式时称其为表象。

表象一般应当是广告受众比较熟悉的,而且最好是已在现实生活中被普遍定义的,能激起某种共同联想的客观形象。

  在人们头脑中形成的表象经过创作者的感受、情感体验和理解作用,渗透进主观情感、情绪的一定的意味,经过一定的联想、夸大、浓缩、扭曲和变形,便形成转化为意象。

  表象一旦转化为意象便具有了特定的含义和主观色彩,意象对客观事物及创作者意念的反映程度是不同的,其所能引发的受众的感觉也意象会有差别。

用意象反映客观事物的格调和程度即为意境。

也就是意象所能达到的境界。

意境是衡量艺术作品质量的重要指挥。

  (二)广告创意的原则。

  广告创意的独创性原则。

所谓独创性原则是指广告创意中不能因循守旧、墨守成规,而要勇于的善于标新立异、独辟蹊径。

独创性的广告创意具有最大强度的心理突破效果。

与众不同的 新奇感是引入注目,且其鲜明的魅力会触发人们烈的兴趣,能够在受众脑海中留下深刻的印象。

长久地被记忆,这一系列心理过程符合广告传达的心理阶梯的目标。

  广告创意的实效性原则。

独创性是广告创意的首要原则,但独创性不是目的。

广告创意能否达到促销的目 的基本上取决于广告信息的传达效率,这就是广告创意的实效性原则,其包括理解性和相关性。

理解性即易为广大受众所接受。

在进行广告创意时,就要善于将各种信息符号元素进行最佳组合,使其具有适度的新颖性和独创性 . 其关键是在“新颖性”与“可理解性”之间寻找到最佳结合点。

而相关性是指广告创意中的意象组合和广告主题内容的内存相关联系。

  二、广告创意的金字塔原理。

  对发展广告表现的创意面议,金字塔原理( Pyramid Principle) 是特别有效而极具实用性的工具。

从金字塔原理,可洞察广告设计者的思考过程,究竟用什么逻辑把创意发展到极致。

  从金字塔结构可以看出广告的创意是仅次于金字塔顶端。

创意的金字塔原理,共分三个层次 ,第一层是资讯( information) ,它涉及的范围相当广泛,包括企业内部资料,竞争企业情报以及经济环境资讯等。

这些包罗万象的资讯只是个别的统计数据,仅供参考,不可照本宣科笼统应用,必须经过第二个层次审慎的分析 (analysis). 此一层次涉及的范畴犹为广泛,必须运用统计学,心理学,经济学以及社会学等,经过分析评估之后,才有第三层次广告创意的出现。

唯有通过这些层次所延伸出来的创意都是发挥广告效果的动力,才是弹无虚发的广告招术。

  三、广告创意的过程及其思考方法  (一)广告创意过程  广告创意过程可分下列五个阶段  1、准备期--研究所搜集资料,根据旧经验,启发新创意,资料分为一般资料五特殊资料,所谓特殊资料,系指专为某一广告活动而搜集的有关资料。

  2、孵化期--把所搜集的资料加以咀嚼消化,使意识自由发展,并使其结合。

因为一切创意的产生,都在偶然的机会突然发现的。

  3、启示期--大多数心理学家认为:印象是产生启示的源泉,所以本阶段是在意识发展与结合 中, 产生各种创意。

  4、验证期--把所产生的创意予以检讨修正,使更臻完美  5、形成期--以文字或图形将创意具体化  (二)广告创意思考方法。

  美国广告学教授,詹姆斯·扬说“创意不仅是靠灵感而发生的,纵使有了灵感,也是由于思考而获得的结果。

”创意是从“现有的要素重新组合”而衍生出来的,创意并非天才者的独占品。

  编辑本段广告的历史  ◇世界上最早的广告  广告是商品经济的产物,自从有了商品生产和交换,广告也随之出现。

世界上最早的广告是通过声音进行的,叫口头广告,又称叫卖广告,这是最原始、最简单的广告形式。

早在奴隶社会初期的古希腊,人们通过叫卖贩卖奴隶、牲畜,公开宣传并吆喝出有节奏的广告。

古罗马大街上充满了商贩的叫卖声。

古代商业高度发达的迦太基——广大地中海地区的贸易区,就曾以全城无数的叫卖声而闻名。

  商标字号也是古老的广告形式之一。

商店的字号起源于古城庞贝。

在古罗马帝国,人们用字号标记来做角斗和马戏团表演的广告。

商标字号都是象征的,如古罗马的一家奶品厂就以山羊作标记;一条骡子拉磨盘表示面包房;而一个孩子被鞭子抽打则是一所学校采用的标记。

在中世纪的英国,一只手臂挥锤表示金匠作坊;三只鸽子和一只节杖表示纺线厂。

伦敦的第一家印地安雪茄烟厂的标记,是由造船木工用船上的桅杆雕刻出来的。

  我国是世界上最早拥有广告的国家之一。

早在西周时期,便出现了音响广告。

《诗经》的《周颂·有瞽》一章里已有“萧管备举”的诗句,据汉代郑玄注说: “萧,编小竹管, 如今卖饧者吹也。

”唐代孔颖达也疏解说:“其时卖饧之人, 吹萧以自表也。

”可见西周时,卖糖食的小贩就已经懂得以吹萧管之声招徕生意。

  在我国古代继音响广告之后而出现的则是“悬帜”广告。

《韩非子·外储说》说到“宋人有诂酒者,升概甚平,遇客甚谨,为酒甚美,悬帜甚高著。

”这是我国酒家和酒旗最早的记录。

酒店开设在固定场所,为了招徕顾客,抛出“一面酒旗,这也就是吸引主顾的广告形式。

这种形式后来沿用不断,如唐代张籍有“高高酒旗悬江口”,杜牧有“水村山郭酒旗风”等诗句。

《水浒传》里也有这样描绘:“武松在路上行了几日……望见前面有一个酒店,挑着一面招旗在门前,上头写着五个字迹:‘三碗不过岗’。

”《元曲·后庭花》中“酒店门前三尺布,过来过往寻主顾”,不但说明了酒旗的尺寸,还说明了酒旗的作用。

除了酒旗外,其他行业也有各种标志性的广告形式。

据《费长房》中说“市有老翁卖药,悬壶于肆头”。

就是用胡芦作为药铺的象征性标志,悬挂街头或药铺的门前。

这里的“悬旗”、“悬壶” 给人以非常醒目的视觉效果,用现代话说,就是“招牌广告”。

  ◇印刷术的发明开创了广告的新纪元  我国毕升最先发明了活字印刷术,最早的工商业印刷是北宋时期(公元960年—l127年)济南刘家针铺的广告铜版,现存于上海博物馆。

这是至今发现的世界最早的印刷广告物。

印刷术从中国传到西方后,使西方广告进入了新的阶段。

  1473年英国第一个出版人威廉·坎克斯印刷了许多宣传宗教内容的印刷广告,张贴在伦敦街头,这是西方最早的印刷广告,比我国北宋刘家针铺印刷广告晚三、四百年。

  1622年英国尼古拉斯·布朗和托玛斯·珂切尔创办了第一份英文报纸《每周新闻》(Weekly News)在伦敦出版。

在这一年中,有一则书借广告。

1650年在有关“国会的几则诉讼程序”一栏里,登出某家12匹马被盗的寻马悬赏启事。

以后,在1710年阿迪逊和斯提尔又在《观察家》杂志中刊登了有关推销茶叶、咖啡、巧克力、书刊、房产、成药拍卖物品、以及转让物品的广告。

  美国独立前,于1704年4月24日创办的第一家报纸《波士顿新闻通讯》(Boston News Letter)就刊登了一则向广告商推荐的报纸为宣传媒介的广告。

被认为是美国广告业之父的本杰明·富兰克林, 1729年创办的《宾夕法尼亚日报》,把广告栏放在创刊号第一版社论的前头。

首次刊登的是一则推销肥皂的广告。

在整个殖民地时代美国的报纸中,《宾夕法尼亚日报》的发行量和广告量上都居首位。

在这家报纸上我们经常可以看到有推销船舶、羽毛制品、书籍、茶、等商品的广告。

富兰克林既是一个广告作家,又是广告经理和推销员,他所选写的一篇最著名的广告作品要算为宾夕法尼亚壁炉厂所作的推销广告了。

这种壁炉后来定名为“富兰克林炉”。

  广告是这样写的:  带有小通风孔的壁炉能使冷空气从每个孔源钻进室内,所以坐在这通风孔前是非常不舒服并且是危险的——而尤其是妇女,因为在家里静坐的时间比较长,经常因为上述原因致使头部受风寒、鼻流清涕,口眼歪斜,终至延及下颌、牙床,这便是北国好多人满口好牙过早损坏的一个原因。

  从上述的广告里可以看到:富兰克林和当代巧妙的广告作家一样,强调使用产品的收益,而不是单纯介绍产品。

  到1830年,美国已有l200种报纸,其中65种是日报。

许多报纸第一版大部或整版都是广告。

从1830年—1850年间是便士报时代,因为每份售价一便士,价格低廉,销路增加,对广告的效力,也相应提高。

在报纸广告盛行的同时,杂志广告也不断增加,并出现了广告代理商和广告公司。

  ◇现代广告业的发展  随着资本主义大生产的出现,商品生产的高度发展,交换规模庞大,市场扩展到世界范围,市场竞争异常激烈,加上科学技术的昌盛,广告可以利用各种先进媒体与技术传递经济信息、促进销售,已成为发达国家工商企业的重要推销手段。

但在广告中也不断出现弄虚作假、欺骗消费者的现象,因此,各国制订了有关法令,建立了有关组织加以监督。

1938年创立的国际广告协会,是一个国际性组织,有来自70多个国家和地区2640名个人会员和大批企业会员。

  第二次世界大战后,由于竞争进一步加剧和科学技术的突飞猛进,推动了广告业的迅速发展。

电视机、录象机、玻璃屏幕投影电视、印刷油墨、纸张、复印技术和彩色印刷方面的重大改进,各种杂志、报纸的大量增加,电子广告、霓虹广告、路牌广告、街车广告、售点广告、邮递广告及广告书刊大量涌现,使现代广告业得到了前所未有的发展。

美国人说:“你随便拿起一份报纸或杂志,打开电视,拆阅邮件,甚至走在路上,接一个电话,都会受到广告的疲劳轰炸”。

仅 1946到1959年,美国广告业就增加了2倍,这个时期广告业务的增长速度超过了整个国民收入增长的速度,购买广告工具的资金有了明显的增长。

七十年代以后发展更快,据统计,美国1977年在广告上的费用高达370亿美元,在每一元销售额中约有三分钱是用于广告费用。

目前,美国注册的广告公司有3800 多家,工作人员20万,占全国人口的千分之一,总投资额153亿美元,占全世界广告业的首位。

  编辑本段广告的本质  广告的本质有两个,一个是广告的传播学方面,广告是广告业主达到受众群体的一个传播手段和技巧,另一个指广告本身的作用是商品的利销。

总体说来,广告是面向大众的一种传播;艺术的高雅性决定了它的受众只能是小众,而不是绝大多数人。

  所以成功的广告是让大众都接受的一种广告文化,而不是所谓的脱离实际的高雅艺术。

广告的效果从某种程度上决定了它究竟是不是成功。

脑白金的广告是成功的,因为它的礼品观念定位在打工阶层是非常成功的,市场的销售份额也说明了这一点。

可从根本上来说,因为它的广告中没能与保健品的观念和功能联系起来,导致它只可能短期成功的。

  编辑本段广告的特点  广告不同于一般大众传播和宣传活动,主要表现在:  1.广告是一种传播工具,是将某一项商品的信息,由这项商品的生产或经营机构(广告主)传送给一群用户和消费者;  2.做广告需要付费;  3.广告进行的传播活动是带有说服性的;  4.广告是有目的、有计划,是连续的;  5.广告不仅对广告主有利,而且对目标对象也有好处,它可使用户和消费者得到有用的信息。

  编辑本段广告的要素  广告的要素有:广告主,广告公司,广告媒体,广告信息,广告思想和技巧,广告受众及广告费用。

  编辑本段广告的分类  由于分类的标准不同,看待问题的角度各异,导致广告的种类很多。

  ◇以传播媒介为标准  报纸广告  杂志广告  电视广告  电影广告  网络广告  包装广告  广播广告  招贴广告  POP广告  交通广告  直邮广告  随着新媒介的不断增加,依媒介划分的广告种类也会越来越多。

  ◇以广告目的为标准  产品广告  企业广告  品牌广告  观念广告  公益广告  ◇以广告传播范围为标准  1.国际性广告 2.全国性广告 3.地方性广告 4.区域性广告  ◇以广告传播对象为标准  消费者广告  企业广告  ◇以广告主为标准  一般广告  零售广告  ◇六种中文广告词  “鼬鼠”型广告词 The Weasel Claim  “水是湿的”广告词 The Water Is WetClaim  “那又如何”广告词 The So What Claim  “科学或数据”广告词 The Scientific or Statistical Claim  “奉承顾客”广告词 The Compliment the Consumer Claim  “修辞型问句”广告词 The Rhetorical Question  编辑本段广告调查方法  1.个别访问法  个别访问法是个别征询调查对象对企业的广告有何看法以及对企业做广告有何建议的一种方法。

一般是预先确定样本家庭或个人,广告调查员携带广告样本或录音录像带,按照预先设计的调查文稿提出问题,详细记录谈话内容,同时仔细观察访问对象的心理活动。

访问当中要善于创造一种轻松愉快的气氛,设法使调查对象讲真话,然后把各种看法分类整理出来,以改进今后的广告工作。

访问之后要向调查对象赠送纪念品或支付一定的报酬。

  2.电话调查法  电话调查法是通过电话询问的形式调查样本对企业广告及如何做广告的意见。

电话调查法的优点是:成本较低,可以在短期内调查较多的对象,可以调查许多无法对其进行个别访问的人;可以听到被调查者对所提出问题作出的反应。

其缺点是:因为受通话时间的限制,不能询问复杂内容;不能与被调查者直接见面;不易得到对方的合作。

  3.回函反应法  回函反应法是在四大媒体商品广告中附有样品、奖品和赠券等,要求有意购买者回函索求样本,测验消费者反应以求广告效果的调查方法。

  运用此法探求广告效果,要对回函认真加以统计整理。

对于回函索取样本、产品性能说明书和直接订货者,要迅速复函、发货;对于广告内容进行指责、提出建议者,要严肃对待,视其合理程度逐一加以改进。

对提出合理建议者,应赠送一定奖品,以示鼓励。

  4.意见反映法  意见反映法是邀请消费者团体评价广告作品内容的调查方法。

这一方法是选出一定数量的消费者作为评审团评价广告作品与内容,以决定广告样品的取舍。

具体有两种方式:一种是一次列出几幅广告原稿,依次询问代表们对各个广告样品内容的看法,评价孰优孰劣,集中意见后排定各广告原稿的次序,由此确定它们存在的价值。

删除代表们不感兴趣的样品,修改不完善的文稿,最后确定推出的广告脚本。

另一种是一次提出两幅广告样品,请评审团全面审查。

其中不仅要评价文字内容的优劣,还应特别注意图案、标题和中心文句是否有感召力与说服力,以决定最后的取舍。

  5.记忆法  记忆法就是探求读者读过什么,能记忆多少的测验方法。

不言而喻,若读者对于读过的东西记忆得清晰完整,自然说明广告的感召力强,若有关读物能吸引住读者,也就能引起他们的兴趣,激发购买行为。

记忆法一般分为再确认法、回想法和记忆鼓测验。

  (1)再确认法 是在广告刊载后,向读者提供最近的报纸杂志广告(可到当地邮局查询该报纸杂志的订户),询问其是否读过,如果读过,可进一步探询其记忆程度。

  (2)回想法 是询问调查对象最近看(读)过什么广告,记得多少广告内容的测验方法,询问时不提示刊载的广告,凭调查对象个人的印象回答。

不给任何线索者,称为纯粹回想法;提供部分记忆线索者,称为辅助回想法。

  (3)记忆鼓测验 是一种在实验室进行的测验方法,记忆鼓由一个马达、一个定时装置、一个可以活动的纸卷和一个显示窗组成。

测验时,把广告文稿写在纸卷上,开动马达,使纸卷上的字一行一行在显示窗口定时显示出来。

调查对象由显示窗口看见部分或全部广告文稿内容之后,调查员就可以利用回想法,测验调查对象对于广告文稿内容的记忆程度。

  6.监看制  监看制是广告主、广告公司或广告媒体公司把消费者、零售店和专家等组织起来,对自己的商品、广告、促销活动等进行监督,定期反馈信息而形成的一种制度。

  如监看广告,从消费者中选出一部分代表,让其对刊载播映的广告内容加以评论,提出批评建议,定期反馈这些意见。

广告主或广告公司对这些资料加以整理,进行统计分析,把分析结果作为改进广告内容或广告表现手法的依据,从而形成一种长期调查制度。

  这里应该注意的问题是,对委托监看者要定期更换,以免受委托者离开一般消费者的立场,只图报酬而敷衍了事。

  7.节目分析法  节目分析法,是为了测定广告节目或电视广告的视听者对该节目或广告的反应情况,在播映前实施的一种测验。

  节目分析法,是在被测验者座椅的两旁,各设置“正”、“负”两个电钮,随着节目或广告画面的转换,按“正”表示有趣,按“负”表示无趣,若感到无所适从,则不按电钮。

测验人员根据被调查者的趣味反应变化,绘制趣味反应曲线(或由电脑分析处理),以此来检验节目或广告吸引人的程度。

  这种方法多少带有强制感,且如果被调查者为节目所吸引,按钮时间可能与节目进行不合拍,造成时间脱节现象,这给正确测定兴趣反应带来一定的阻力。

  编辑本段广告的主要形式  通过报刊、广播、电视、电影、路牌、橱窗、印刷品、霓虹灯等媒介或者形式,在中华人民共和国境内刊播、设置、张贴广告。

具体包括:  (一)利用报纸、期刊、图书、名录等刊登广告;  (二)利用广播、电视、电影、录像、幻灯等播映广告;  (三)利用街道、广场、机场、车站、码头等的建筑物或空间设置路牌、霓虹灯、电子显示牌、橱窗、灯箱、墙壁等广告;  (四)利用影剧院、体育场(馆)、文化馆、展览馆、宾馆、饭店、游乐场、商场等场所内外设置、张贴广告;  (五)利用车、船、飞机等交通工具设置、绘制、张贴广告;  (六)通过邮局邮寄各类广告宣传品;  (七)利用馈赠实物进行广告宣传;  (八)利用网络Email、BANNER等进行广告宣传,数据库营销的一种  (九)呼叫中心,数据库营销的一种  (十)利用短信(sms)、彩信进行广告宣传,数据库营销的一种  (十一)利用其他媒介和形式刊播、设置、张贴广告。

  编辑本段广告设计理念  “理念”——idea和eidos,它们均出自动词idein(看),本义指“看见的东西”即形状,转义为灵魂所见的东西。

  初始含义——来源于感性认识,具有非常丰富的含义,那是抽象化概念所无法表达的。

因此,有的学者主张将这一概念汉译为“相”是很有道理的。

它的基本规定之一就是“由一种特殊性质所表明的类”,是超越于个别事物之外并作为其存在根据的实在。

现代含义——概念被逐渐抽象化了,含义变窄但却往不同层面发展。

  广告设计理念——依照本意理解,显然是关于广告设计“是什么”的具体描述,不同的理念有大小高矮长短的区分,它们自身是永恒不变的。

  编辑本段企业广告文化的传播要素  一类是基本要素,又称为显性要素。

它通过信源、信息、媒体、通道、对象和反馈,扩大广告文化的氛围,强化广告的全面功能。

另一类是隐性要素。

它通过情感因素、心理因素、时空环境、文化背景、权威意识进一步拓宽广告文化的功能。

  构成广告文化显性要素的新源,是指信息的发布来源,即广告客户,要发布广告信息的社会组织或个人,在现代经济社会中主要是公司和企业。

显性要素中的信息,是指广告客户要向消费者宣传的商品、劳务、观念或公共关系等方面的信息。

显性要素中的媒介,是指以记录和保存广告信息并随后由其重现广告信息的载体。

媒介与广告信息密不可分,离开了媒介,广告信息就不存在,就谈不上广告信息的交流和传播。

显性要素中的信道,是指信息传递的途径、渠道。

不同的广告信息可以选择不同的广告媒体。

如广告信息是文字类,可以选择印刷媒体;如广告信息是声像,就要选择电子媒体等等。

显性要素中的受众,是指广告信息的接受者和利用者,即特定的广告对象。

显性要素中的反馈,是指广告对象接受广告信息后的反应。

在传播过程中,这是一种信息回流。

广告传播者可以根据反馈来检验广告宣传的效果,并根据反馈的信息来调整改进自己的广告活动。

英语小短文70词 越多越好最好是100篇

题目:A Happy Day in Spring  提示:下图是Mr. Black 一家人在春天的某一天在野外游玩的场景.请用一般现在时描写图中所呈现出的内容.可作适当的想象和发挥.  要求:1、条理清晰,意思明确、连贯,句子通顺,标点正确,书写工整、规范.  2、不少于70个单词.  A Happy Day in Spring  It’sspring. It’s sunny and cloudy today. There are many big trees in the park. Mr.Black’s family have a picnic in a park. They bring many food there. They bring fruit, drink and bread. Mr. Black and Mrs. Black talk with each other. Theytalk very happily. Ann reads a magazine. Tom likes flying a kite. The kite  flies very well. They are hungry now. They want to eat their food. They are  very happy.  2、根据给出的材料,写一写Mike这个周末的活动计划.  Saturday Sunday  read a magazinego to the zoo buy a book learn Kungfuwatch TV  Mike  is a student. He is my good friend. He is busy at the weekend. He is going to  read a magazine this Saturday morning. He is going to go to the zoo this Saturday afternoon. He is going to buy a book  this Sunday morning. He is going to learn Kungfu this Sunday afternoon. He is  going to watch TV this Sunday evening.  3、根据下面提供的内容,写一篇英语短文.要求语句通顺,条理清楚,字数不少于50个单词.  Amy是个美国女孩,六年级学生,十二岁.她向别人自我介绍,并介绍她的家庭.她有个双胞胎姐姐,爸爸是医生,妈妈是老师,她非常爱他们,他们也很爱她.  My  name is Amy. I come from US. I am an English girl. I am a student. I am in  Grade Five. I like my teacher. Her English is good. There are four people in my  family. I have a twin sister. My father is a doctor. My mother is a teacher. I  love them very much. They love me, too.  4、题目: My net friend(我的网友)  要求:1.条理清楚,意思连贯,语句通顺,标点正确,书写清晰、规范;  2.要将提示词全部体现在作文中;不得少于50个单词.  提示词:(1)computer  (2)net  friend (3) talk with each other(互相交谈)  (4) in the chat room (在聊天室)  (5)talk  in English (用英语交谈) (6)good  now  My net friend  I  am Tony. I have a computer. I have a new  friend. His name is Jack. He is 12 years old. He is a student. He likes surfing  the net. We often talk with each other in the chat room. We talk in English. My  English is good now. He is a good boy. I like him very much. Do you want to  have a net friend?  5、提示:根据下面所给出的这张Ann的小名片,以“我的好朋友”为题,写一篇小短文,介绍Ann的基本情况.  要求:1、条理清楚,意思连贯,语句通顺,标点正确,书写清晰、规范.  2、要将名片中的内容全部体现在作文中.  3、不少于60个单词.  My good friend  I  have a good friend. Her name is Ann. Her Chinese name is Wang Xiaolan. She is  from England. She is in Beijing now. She is in Yuying Primary School.  She is in Class Four, Grade Six. She is twelve. She has blue eyes and  yellow hair. Her father is a doctor and her mother is a nurse. Her brother is  five years old. She likes dancing, singing and watching TV. She is friendly and  she likes to help others. What a good girl!  6、短文写作.根据给出的提示和要求,写一篇65个单词左右的英语短文.  要求:1、写一封介绍你一家的电子邮件给Jay  Hello, Jay,  I am very  happy to be your net friend. There are four people in my family. They are my  parents , my sister and I. My father is the oldest and the tallest. He can  drive a car. He is a doctor. My mother is a factory worker. She works hard. My  sister is a student. She is the best in her class. My hobby is playing  basketball. My sister and I go to school on foot. I have a happy family. What  about you?  Bye- bye,  Benson  7、Jack 昨天跟他妈妈买东西,请根据下表的信息,写一篇不少于60个单词的小作文.  Happy Shop:Some  pieces of candy ¥4 A roll of toilet paper ¥5  Mr. Chen’s Store:A  carton of ice cream¥15  Uncle Eddy’s Store:A  bottle of shampoo¥45 A pair of socks¥8  Big Blue Department Store:A  bag of chips ¥9 Toy car ¥105  Yesterday was Jack’s shopping day. He  went shopping with his mother.  They went to the Happy Shop .  They bought some pieces of candy. They are 4 yuan. They bought a roll of  toilet paper. They bought a carton of ice cream at Mr. Chen’s Store .They  bought a bottle of shampoo and a pair of socks at Uncle Eddy’s Store .  They went to the Big Blue Department Store. They bought a toy car. It’s  105 yuan. They were very happy.  8、假设你是May, 请用不少于60个单词来向你的笔友Jay介绍你的家庭情况,请在文中使用3个最高级和2个比较级.  Hi, Jay,  I’m very  happy to be your pen-friends. I have a warm family. There are four people in my  family. My father is the tallest and the oldest in my family. My mother is  beautiful. She is a teacher. She is thinner than my father. I am a student. I  am three years older than my sister. My sister is the youngest in my family. I  love my family. What about you?  Bye bye,  May  9、根据提示,从表格中获取信息写一篇不少于60个单词的小作文,要求提示的内容要全部体现在作文中.  Name Zhang Ping Jim  Age 年龄 12 15  Height 身高 150cm 162cm  Weight 体重 50kg 60kg  Nationality 国籍 Chinese Canadian  Address 地址 Xinhui Guangzhou  Favorite Color red blue  Favorite Sport badminton swimming  M  My  Friends  I  have two good friends. They’re Zhang Ping and Jim. Zhang Ping is 12. Jim is  three years older than her. He’s 15. Jim is heavier than Zhang Ping. He’s 60  kilograms. Jim is taller than her. He’s 162cm. Zhang Ping is a Chinese girl.  She lives in Xinhui. Jim is a Canadian boy. He lives in Guangzhou now. Zhang  Ping likes red. Her favorite sport is badminton. Jim likes blue. His favorite  sport is swimming. I like them very much.  10、描写你的周末生活,注意用一般现在时.  My Weekend  I  have happy weekend.  On  Saturday morning I always have English classes at school. I study hard in the classroom. In the afternoon  I often play computer games. On Sunday morning I often draw pictures. Sometimes  I visit my grandmother and grandfather. Sometimes I listen to music. On Sunday  afternoon I often do housework or go shopping.  So I love weekends.  11、昨天是3月20日,也是你的生日,请描写你的生日派对,注意用一般过去时.  My birthday  Yesterday was March 20th. It was my  birthday. I had a party. I ate too much. Mike brought a carton of ice cream.  Jenny brought some candy. Mary brought a lot of cookies. My mom made a cake. My  dad bought a toy car for me. I was very happy. At the party we sang and danced.  We had a good time.  12、写一个你最喜爱的人,请对他\\\/她进行一定的外貌描写.  My  Favorite People  Who is your favorite people? My favorite people is my mother. She is beautiful. She is 38 years old. She is tall  and thin. She has big eyes and long hair. She likes cooking. She cooks good meals  for us every day. And she always does all the housework. She looks after my  father and me. I love my mother very much.  13、请描写一下你的房间,注意要使用“there  be ”句型.  My Bedroom  I have a nice and small bedroom. There is a beautiful  bed and two small chair. I also have a big and tall closet because I have many  clothes. There is a big desk next to the window. I always do my homework at the  desk. There is a family photo on the wall. We took this photo this summer  holiday. I like my bedroom.  14、请以你所在的学校“育英小学”描写你的学校.  My School  I  study at Yuying Primary School. My school is very big and beautiful. There are  three buildings and a playground. There are many trees and flowers. My  classroom is very big and bright. There are 60 students in it. They study hard  and always help with each other. Our teachers are very nice and smart. I like  my school.  15、根据下面提供的信息,写一篇60字左右的作文.  Name:BillFavorite sports: tennis, soccer, basketballClothes: black, T-shirt, blue pantsAge: 13Phone number: 5352375  My Friend  I  have a good friend. We are in the same class. His name is Bill. He is 13. He  likes sports very much. These sports are tennis, soccer and basketball. He  plays tennis twice a week. He plays soccer twice a week. He plays basketball  once a week. He often likes to wear black T-shirt and blue pants. His phone  number is 5352375. Everyone likes him.  16、请写一个你最喜爱的季节,要写出你喜欢的原因.  My favorite season  My  favorite season is summer. It’s hot in summer. There is a summer vacation in  summer. I don’t go to school. I think many children like this season, because  they can eat ice-cream and go swimming. I can go swimming. Sometimes I go to  the beach with my parents. Sometimes I go to the swimming pool with my friends.  I usually visit many places in summer vacation.  17、描写一种你最喜爱的动物,要对它进行外形描写.  My  Favorite Animal  My favorite animal is rabbit. Its  name is Sweet. Sweet has long ears. It’s very small. It’s white. It has a short tail. It has red eyes. It  likes eating carrots. It likes jumping. It goes jumping three times a day. I  like it very much. It’s lovely. It’s my best friend. I like the rabbit.  18、同学们,你一定有很多的爱好,请你写一个你的爱好,字数不少于60个单词.  My  hobby  My hobby is collecting stamps(集邮).  There are many stamps in my room. I like stamps very much. There are many  things on the stamps. They are colorful and beautiful. After school I usually  go to the post office and there are many people there. I learn a lot from  collecting stamps. I like collecting stamps very much.  19、寒假很快就要到了,请你为你的寒假写一个计划.快点把你的计划写出来吧!  My Winter Holiday  It’s January. My winter  holiday is coming. I am going to go to Thailand. I will go there by plane. I  like the food in Thailand. It’s spicy and tasty. In the winter holiday, I am  going to play basketball. I am going to paint pictures, too. I will help my  mother do some housework. I will be very happy in my winter holiday.  20、假设Jack 是10岁,短发,1.5m,  50kg; 而May 是12岁,长发,1.6m,45kg.请运用学过的句型介绍和比较一下他们的特征.  Jack and May  I  have two good friends. They are Jack and May. He is ten. He has short hair. He  is 50kg now. And May is a beautiful girl. She has long hair. She is two years  older than Jack. She is 12 now. She is taller than Jack. She is 1.6m. But Jack  is heavier than May. May is 45kg. They are lovely students. I like them.

英语小短文

80~100词就行,简单点

My family  I love my family, because I have a happy family. My father is an English teacher. His name is Jacky. He is thirty-eight. He likes playing basketball. What’s my mother job? Is she a teacher? Yes, you’re right! My mother is very kind and nice, she is thirty-seven. My mother is always laborious work. I love my parents! On Saturday and Sunday, I often go to the library and play the piano, My father go to play basketball. Sometimes, we watch TV and listen to music at home. I love my family. Because I’m very happy to live with my parents together!  我的家庭 我爱我的家庭,因为我有一个快乐的家庭. 我的爸爸是一名英语教师,他的名字叫Jacky.他今年38岁.他非常喜欢打篮球.我的妈妈是赶什么呢?她是一名教师吗?是的.你说对了!我的妈妈是一个很亲切、友善的人,她今年37岁.我妈妈总是勤劳的干活.我爱我的父母. 在星期六和星期天里,我经常去图书馆和弹钢琴.我爸爸去打篮球.有时侯,我们都在家看电视和听音乐. 我爱我家.因为我和爸爸妈妈一起生活得很开心!  My Room  This is my room. Near the window there is a desk. I often do my homework at it. You can see some books, some flowers in a vase, a ruler and a pen. On the wall near the desk there is a picture of a cat. There is a clock above the end of my bed. I usually put my shoe under my bed. Of course there is a chair in front of the desk. I sit there and I can see the trees and roads outside.  我的房间  这是我的房间。

在窗口附近有一张书桌。

我经常在那做我的家庭作业。

您能看有些书,有些花在花瓶里,一把格尺和笔。

在墙壁在书桌有猫的图片。

有一个时钟在我的床上的末端。

我通常把我的鞋子放在我的床下。

当然有一把椅子在书桌前面。

我坐那里,并且我能看外面的树和路  Skating  Mom bought me a pair of skating shoes at my fifth birthday. From then on, I developed the hobby of skating. It not only makes me stronger and stronger, but also helps me know many truths of life. I know that it is normal to fall, and if only you can get on your feet again and keep on moving, you are very good!  滑冰  妈妈买了我一双冰鞋鞋子在我的第五个生日。

从那时起,我爱好滑冰。

它不仅使我越来越加强,而且帮助我知道生活许多真谛。

我知道摔倒是正常的,并且,如果只有你能摔倒后再站起来,就是非常好!  The Sea  What do you know about the sea? Some people know about it, but others don’t. The sea looks beautiful on a fine sunny day, the sea is very big. In the world, there is more sea than land. Do you know Hainan Island? It’s really very nice. We can see beaches, trees and the sea. We can swim and visit a lot of beautiful places.  海  你对海知道些什么

某些人知道关于它,但其他不。

海看起来美丽在一个美好的晴天,海是非常大的。

在世界上,比土地有更多海。

您是否知道海南岛

那非常好。

我们能看海滩、树和海。

我们可以游泳和参观很多美好的地方。

  Computers  Computers are changing our life. You can do a lot of things with a computer. Such as, you can use a computer to write articles, watch video CDs, play games and do office work. But the most important use of a computer is to join the Internet.We don’t need to leave home to borrow books from a library or to do shopping in a supermarket.  Computers help us live a more convenient life.  计算机  计算机改变我们的生活。

您能做很多事用计算机。

例如,您能使用计算机写文章,手表录影CDs,戏剧比赛和完成办公室工作。

但对计算机的最重要的用途是加入Internet.我们不需要离开家去从图书馆借用书或在超级市场做购物。

  计算机帮助我们居住更加方便的生活。

  Smiling  I think smiling is as important as sunshine. Smiling is like sunshine because it can make people happy and have a good day. If you aren’t happy, you can smile, and then you will feel happy. Someone may say, “But I don’t feel happy.” Then I would say, “Please smile as you do when you are happy or play with your friends happily. You will really be happy again.”  Smiling can let you have more friends.So I say, smiling is like a flower. It will give you happiness.  微笑  我认为微笑是一样重要的象阳光。

微笑是象阳光,因为它可能使人愉快和有一个早晨好。

如果您不是愉快的,您能微笑,您然后将感觉愉快。

某人也许说, “但是我不感到愉快”。

然后我会说, “请微笑,您,当您愉快地是愉快或戏剧与您的朋友。

您真正地再将是愉快的”。

  微笑可能让您有更多朋友。

如此我说,微笑是象花。

它将给您幸福。

  Sunday  It was Sunday and I have to go to school. I finished my homework the day before. So I decided to help mother do housework. I washed some clothes after I got up. Then I went shopping with a basket. I bought some meat, eggs and some vegetables in the market. After I came back, I started to cook dinner for the whole family. In the evening, I sat at the table and began to write down on my notebook what I had done during the day.  星期天  它是星期天,并且我没有必须去学校。

我前一天完成了我的家庭作业。

如此我决定帮助做家事。

在我起来了之后,我洗了一些衣裳。

然后我带着篮子去购物。

我在市场上买了一些肉、蛋和有些菜。

在我回来了之后,我开始为全家烹调晚餐。

在晚上,我在我的笔记本写下什么我白天做了什么。

  春天:Spring  Spring is a delightful season. The temperatures are moderate, and the blooming trees and flowers make the city bright with colors. This is the time when we can begin to wear lighter and more brightly colored clothes and go outdoors more often. Smaller children like to bring their kites out to the spacious square. Also I enjoy going back to the village on this holiday after being in the city for the winter months.  春天是个让人欣喜的季节.气温适中,挂满绿叶的树和盛开的花朵给城市增添了明亮的色彩.在这个时节里,我们可以穿上轻便靓丽的衣服经常出门去了.小孩子们则喜欢在广阔的天空中放风筝.在城里呆了一个冬天之后,我也喜欢回到村子里度假.  夏天:  Summer is the great season for all sports in the open air. It is the season for football which is often called the national sport because of its popularity. I usually watch television and read the newspaper reports about the football results of the little leagues. During the summer I like to go to the beach often because it is very close to my home. I usually go there during the summer vacation to relax after many months in school in the city. I feel very comfortable with the familiar quiet life of the villagers.  夏天是户外运动最好的季节.这是一个橄榄球的季节,橄榄球由于广受欢迎被称为全民运动.我常常看电视,看报纸,从报道中获得小联盟橄榄球赛的比赛结果.夏日里,我喜欢经常去海滩,因为那里离我家不远.在城里的学校呆了几个月后,暑假我常常去那里放松一下.此处有我很熟悉的村民们的宁静生活,这让我倍感舒适.  秋天:Autumn  For me the autumn or fall starts in September when school starts its new term. I usually do some shopping. The mild weather made it very nice to study outside under the trees in a small park close to my house. I like to look up the leaves changing colors from green to red and yellow, and then brown colors. The park also has many bright fall flowers; sometimes I see a small squirrel coming down from the tree to hunt for food on the ground. On the weekends, I sometimes like to fly my kite. Usually on the street corners you can see street peddlers selling warm baked sweet potatoes. This is a nice time of the year.  我觉得秋天是在9月份新学期开始的时候来临.我常常要去买一些东西.宜人的天气让我感觉在离家不远的小公园的树下学习是件非常惬意的事.我喜欢抬起头看蓍枝头上的树叶由绿变红,变黄,然后再变褐.公园里还有许多鲜艳的秋花.有时我会见到小松鼠从树上跳到地上觅食.在周末,我有时会去放风筝.在街头的拐角处,常常会有街头小贩在卖烤红薯.秋天是一年中的好时节.  冬天:Winter  Winter is very cold and windy in most parts of China. I usually look forward to the Spring Festival and the winter holiday when I can go to the south where the climate is warmer during these holidays. Also, I look forward to seeing my grandparents and my friends. Winter is the time everyone is in a festive mood. In the city, I usually do a lot of reading at home in the winter because of eh cold weather outside.  中国大部分地区的冬天是即冷又有风的。

我总是盼望着春节或寒假,到时候我就可以去南方了,当地的气候在这时会暖和的多。

我也盼望着去探望我的祖父母和我的朋友。

冬天,每个人都怀着喜庆的心情。

在城里,冬天的时候我经常待在家里尽情地看书,因为外面的天气非常的冷。

英语作文:为自己的服装店写一则广告。

不少于50词。

初一水平。

Huaxing Clothes Store SALE!Come and buy your clothes at Huaxing's Clothes Store!Do you like sweaters?We have sweaters at a very good pice——only 25 yuan!Do you need bags of sports?We have great bags for only 12 yuan!Come and see for yourself at Huanxing Clothes Store!!!

初一英语小短文15篇

1 How time flies ,It has past half an month since beginning of the summer holiday . As the weather getting hotter and hotter ,my parent and me go to the seaside .Last week we are go to the Xiamen.It's a beautiful city , bule sky and bule sea .The Xiamen is an island neal the Taiwan .From top of the Riguan rock we can see jinmen island . We spent a happy day in Xiamen . 时间过的很快,从假到现经半个月了. 由于天气越来,我们全家一海边度假,上星期我们就到了厦门,那是一个很美丽的城市,有蓝天大海,厦门是一个岛屿离台湾岛很近.从日光岩上面还可以看到金门岛. 我们在厦门度过了一个很开心的假期. 2 我的妈妈 我的妈妈叫XX.她中等体格,中等身高..她不是非常漂亮,但在我心中却很美丽.她爱笑,她同样希望我也笑得灿烂..她很平凡,是一名人民教师.她从小就培养我坚强的品格,教我做人的道理.她给我自由,让我过上幸福的声国,让我拥有了一个快乐的童年.生活中的很多事情,她总是很宽容. 我很感谢她,我永远都不会忘记,在她老的时候,好好照顾她. My mother<人教英语初一翻译法> My mother is xx.She is of medium build and is of medium height(这是第七单元的最新语法).She isn't very good-looking(用于修饰人,而beautiful大用于修饰物或动物),but I think she is really very pretty(这不仅是漂亮,还有在心里的善良等好性情,也有聪明的意思).She loves laughing(love to do sth.一般表示一段时间类喜欢做的事),and she also hopes I have the same bright smile.She is ordinary,(common虽普遍,但英语中有粗俗的意思,容易引起异议)she's a teacher.She teaches me to be strong and teaches me how to be a true man from my yonth(这里指青年时代).She let me free so I have a lovely life,and I remember I had a lovely childhood,too.She is always very good-tempered. I am thinkful to her for everything. I will never forget her. When she is old,I'll take good care of her. 3 风和太阳(The Wind And The Sun) One day the wind said to the sun, “Look at that man walking along the road. I can get his cloak off more quickly than you can.” “We will see about that,” said the sun. “I will let you try first.” So the wind tried to make the man take off his cloak. He blew and blew, but the man only pulled his cloak more closely around himself. “I give up,” said the wind at last. “I cannot get his cloak off.” Then the sun tried. He shone as hard as he could. The man soon became hot and took off his cloak. (有一天风跟太阳说: “看看那个沿着路上走的人.我可以比你快让他把披风脱下来.) (“我们等着看吧,”太阳说, “我让你先试.) (因此风尝试让那个人把披风脱下来.他用力地吹,可是那个人把披风拉得更紧.) (“我放弃了,”风最后说, “我无法让他把披风脱下来.”然后由太阳试试看.他尽可能地晒他.不久,那个人很热就把披风脱下来了.) 4 THE NEWSPAPER 报 纸 Nowadays the newspaper possesses considerable value Everybody should read it. It supplies us with a variety of news every day. It tells us the political situation of the world. If we form the habit of reading the newspaper, we shall (will) get enough knowledge to cope with our circumstances. 现今报纸拥有极大的价值,人人都应该看它。

它每天提供我们各种类类的消息。

它告诉我们世界政治局势。

如果我们养成看报的习惯,我们就能得到足够的知识来因应我们的环境。

学生虽然每天须做功课,但他们至少应该匀出一两个小时来看报。

哪些,他们不但能增加知识而且也能赶上时代。

总而言之,看报对学生很有益处。

5 MY DAILY LIFE 我的日常生活 Though my daily life is extremely monotonous, I try hard to adapt myself to it. Why? Because I intend to be a good student. I wish to render service to my country. I get up at six o’clock every day. After I wash my face and brush my teeth, I begin to review my lessons. I go to school at seven o’clock. After school is over, I return home. We usually have supper at seven o’clock. Then I begin to do my homework. I want to finish it before I go to bed. 虽然我的日常生活十分单调,但我却竭力设法去适应它。

为什么

因为我打算做一个好学生,希望将来为国家服务。

我每天六点起床、洗脸刷牙后,就开始复习功课,七点钟我就去上学。

放学后,我就回家了。

我们通常在七点钟吃晚餐,之后我就开始做家庭作业,希望在睡觉前把它做完。

6 A MODEL STUDENT 模范学生 Do you mind being called a bad student? Of course not. So far as I know, everybody intends to be (become) a model student. However, to be a model student is by no means an easy thing. First, he must do his best to obtain knowledge. A man without sufficient knowledge will not succeed. Secondly, he must remember to improve his health. Only a strong man can do great tasks. Thirdly, he should receive moral education. If his conduct is not good, no one will consider making friends with him. 你价意被称为坏学生吗

当然不。

就我所知,每个人都打算做模范学生。

然而,做模范学生却不容易。

第一,他必须尽力获得知识(求知)。

一个没有足够知识的人是不会成功的。

第二,他必须记住促进健康。

只有强壮的人才能做大事。

第三,他应该接受道德教育。

如果他品行不好,没有人会考虑和他交朋友的。

7 HOW TO GET HAPPINESS 如何获得快乐 There is no doubt that happiness is the most precious thing in the world. Without it, life will be empty and meaningless. If you wish to know how to get happiness, you must pay attention to the following two points. First, health is the secret of happiness (the key to happiness). Only a strong man can enjoy the pleasure of life. Secondly, happiness consists in contentment. A man who is dissatisfied with his present condition is always in distress. 无疑的快乐是世界上最宝贵的东西。

没有它,人生将是空虚的而且毫无意义的。

如果你希望知道如何获得快乐,你须注意下面两点。

健康是快乐的要诀。

唯有身体强壮的人才能享受人生的乐趣。

快乐在于知足。

一个不满于现状的人终是处在痛苦之中。

8 BOOKS 书籍 As is well known, books teach us to learn life, truth, science and many other useful things. They increase our knowledge, broaden our minds and strengthen our character. In other words, they are our good teachers and wise friends. This is the reason why our parents always encourage us to read more books. Reading is a good thing, but we must pay great attention to the choice of books. It is true that we can derive benefits from good books. However, bad books will do us more harm than good. 如众所周知,书籍教我们学习人生,真理,科学以及其它许多有用的东西。

它们增加我们的知识,扩大我们的心胸并加强我们的品格。

换句话说,它们是我们的良师益友。

这是为什么我们的父母终是鼓励我们要多读书的理由。

读书是一好事,但我们必须多加注意书的选择。

不错,我们能从好书中获得益处。

然而,坏书却对我们有害无益。

9 A TRIP TO THE COUNTRY 乡村游记 One Sunday my mother (Mother) had (made) me take my little young brother to the a trip to the country. She bade me take good care of him. While we were walking along the road, the sun was shining brightly and the breeze was blowing gently. We saw the beautiful flowers smile (smiling) at us and heard the birds sing (singing) their sweet songs on the trees. The scenery was indeed very pretty (beautiful). When we felt tired, we returned home. We saw Mother (our mother) wait (waiting) for us at the door. 有一个星期日,我母亲叫我带小弟弟去乡村游历。

她吩咐我要好好照料他。

当我们沿着道路行走的时候,太阳灿烂地照耀着,微风轻轻地吹着。

我们看见美丽的花儿对我们微笑着,并听见鸟儿在树上唱着悦耳的歌曲,风景实十分美丽。

当我们感觉到疲倦的时候,我们就回家了。

我们看见母样正在门口等候我们。

10 BE PATRIOTIC 要爱国 It is the duty of every citizen to make the country rich and powerful (To make the country rich and strong is...). In order to accomplish this object one must be patriotic (love his country). I consider this an unchangeable truth. How can a student love his country (be patriotic)? I find my answer very simple and clear. He must study hard and store up knowledge so as to serve his (the) country in the future. If every student can do according to what I said, the country will certainly be rich and powerful. 要使国家富强是每个公民的责任。

为了达到此目的,必须爱国。

我认为这是一条不易的定理。

一个学生如何才能爱国呢

我发觉答复很简单明了。

他必须用功读书并积储知识以便将来服务国家。

如果每个学生能按照我所说的去做,国家一定会富强。

11 THE VALUE OF TIME 爱惜时光 An English proverb says that time is money. I consider it (this) wrong. Why? Because we all know that we can earn money be work but can not in any way get back time (in anyway). For this reason, we may (can) say that time is more valuable than money. Many people do not know the value of time. It (this) is indeed a great pity. We must bear (keep) in mind that wasting time is equal to wasting your life. 英国有句谚语说,时间就是金钱。

我认为这是不对的。

为什么

因为我们大家都知道我们能够用工作赚钱,但无论如何却无法把时间争取回来。

基于此种理由,我们可以说时间比钱钱更宝贵。

许多人不知爱惜时光。

这确实是可惜的。

我们必须记住浪费时间等于浪费生命。

12 Love Your Life 热爱生活 However mean your life is,meet it and live it ;do not shun it and call it hard names.It is not so bad as you are.It looks poorest when you are richest.The fault-finder will find faults in paradise.Love your life,poor as it is.You may perhaps have some pleasant,thrilling,glorious hourss,even in a poor-house.The setting sun is reflected from the windows of the alms-house as brightly as from the rich man's abode;the snow melts before its door as early in the spring.I do not see but a quiet mind may live as contentedly there,and have as cheering thoughts,as in a palace.The town's poor seem to me often to live the most independent lives of any.May be they are simply great enough to receive without misgiving.Most think that they are above being supported by the town;but it often happens that they are not above supporting themselves by dishonest means.which should be more disreputable.Cultivate poverty like a garden herb,like sage.Do not trouble yourself much to get new things,whether clothes or friends,Turn the old,return to them.Things do not change;we change.Sell your clothes and keep your thoughts. 不论你的生活如何卑贱,你要面对它生活,不要躲避它,更别用恶言咒骂它。

它不像你那样坏。

你最富有的时候,倒是看似最穷。

爱找缺点的人就是到天堂里也能找到缺点。

你要爱你的生活,尽管它贫穷。

甚至在一个济贫院里,你也还有愉快、高兴、光荣的时候。

夕阳反射在济贫院的窗上,像身在富户人家窗上一样光亮;在那门前,积雪同在早春融化。

我只看到,一个从容的人,在哪里也像在皇宫中一样,生活得心满意足而富有愉快的思想。

城镇中的穷人,我看,倒往往是过着最独立不羁的生活。

也许因为他们很伟大,所以受之无愧。

大多数人以为他们是超然的,不靠城镇来支援他们;可是事实上他们是往往利用了不正当的手段来对付生活,他们是毫不超脱的,毋宁是不体面的。

视贫穷如园中之花而像圣人一样耕植它吧

不要找新的花样,无论是新的朋友或新的衣服,来麻烦你自己。

找旧的,回到那里去。

万物不变,是我们在变。

你的衣服可以卖掉,但要保留你的思想。

13 WHY SHOULD WE STUDY ENGLISH 为什么我们要学英文 If you want to ask me why we should study English, my answer will be simple and clear. Now let me enumerate the reasons one by one in the following. In the first place, English has become an international language. If you know English, you van make a trip round the world without being misunderstood. In the second place, most valuable books, newspapers and magazines are written in English. If you wish (hope) to get knowledge, you must learn English. 如果你要问我们为什么我们要学英文。

我的答复很简单明了。

现在让我来把我的理由一一列举在下面: 英文已成为一种国际语言。

如果你通晓它,你可以环游世界不会被人误解。

大多数有价值的书籍,报纸和杂志都是用英文写的。

如果你希望获得知识,你必须学习英文。

14 MY BIRTHDAY 我的生日 Yesterday was my birthday, so some of my classmates sent me presents. Mother prepared a tea party for me. I invited all of them to come and take part in it. The tea party began at half past six. There were cold drinks and refreshments. We ate, talked and laughed. We felt that we were the happiest men in the world. Time passed quickly. In a twinkling, the clock on the wall struck nine. We could not but say “Good-bye” to one another. 昨天是我生日,所以有几位我的同班同学送我礼。

母亲给我准备一个茶会。

我邀请他们都前来参加。

茶会下午六点半开始。

有冷饮和点心。

我们又吃又谈又笑。

我们觉得是世界上最快乐的人。

时间过得很快。

转瞬间,墙上的钟敲九点了。

我们不得不互道再见。

15 After setting the note ablaze he dropped it into an ashtray and watched it burn. For a time the names cast moving shadows on the walls of the darkened room, then they nickered and died out. The colonel dropped the cigarette to the floor and ground it out with his heel, then clutched the photograph to his breast, removed a pistol from his pocket, placed the barrel in his mouth and pulled the trigger. In the ashtray a small portion of the note remained. Where it had been wetted by his tear it had failed to bum, and on that scrap of paper were the words died yesterday.他点燃了字条,将它扔进了烟灰缸中,看着它慢慢地燃烧起来。

在火苗的映衬下,这间漆黑的屋子里的四壁一时变得影影绰绰。

不一会儿,火苗成了星星点点,渐渐地熄灭了。

上校把香烟扔在了地板上,用后脚跟碾灭,随后抓起照片放在自己的胸前。

他从衣兜中掏出了一把手枪,将枪筒放进自己的嘴中,接着扣动扳机。

在烟灰缸中还残留着一小片字条,由于被上校的泪水浸湿而未能燃尽。

在这块残片上有这样几个字“昨天去世”。

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