我们全国各地的公司墙上没有一个贴着价值观的。东西贴在墙上就完了，做不好了。
Always believe that people are srter than you。
永远要相信边上的人比你聪明。
All the entrepreneurs should spend re ti to learn how others fail。
所有的创业者应该多花点时间，去学习别人是怎么失败的。
If，I can only ve you a piece of advice，that is，there is no free lunch in this world，never take a shortcut！
如果，我只能送你一句忠告，那就是，这个世界上没有免费的午餐，永远不要走捷径！
Fearless，afraid of CFO when CEO。
天不怕，地不怕，就怕CFO当CEO。
Anyone who fails is the st easy to find excuses，people always find an excuse for failure，not for the success of the direction。
任何一个失败的人是最容易找借口的，人们总是为失败找借口，不为成功找方向。
Do it back to theelves，to ve others a better and re accountable。
做回自己才能给自己，给别人更好更多的交代。
The first thout of a disaster is your custors，second think of your staff，the other is to think of the opponent。
碰到灾难第一个想到的是你的客户，第二想到你的员工，其他才是想对手。
Sllpany’s strate is two words：live，earn ney。
小公司的战略就是两个词：活下来，挣钱。
Our new employee performance is not good，it doesn’t matter，if you violate our values to deceive customers，well，you don’t say a Word。Don’t you say that I was going to。
我们新来的员工业绩不好，没关系，如果违背我们的价值观去欺骗客户，好，你就一句话都不要讲了。不要你说，我也要死了。
Everyone should learn to serious work，generous man。
每个人都应学会认真做事，大度做人。
Sotis a hi deee of education does not necessarily sink down to do thin。
有时候学历很高不一定把自己沉得下来做事情。
Chinese companies are from the Shaolin kid to a Tai Chi master。Shaolin kid will play several times，Tai Chi master method，Yin and Yang，Chinese enterprises from the first day you want to have the idea of practicing Tai Chi。
中国企业都有一个从少林小子到太极宗师的过程。少林小子都会打几下，太极宗师有章有法，有阴有阳，中国企业要从第一天就有练太极的想法才行。
Must first understand the rket and custor needs，and then find the relevant technical solutions，so the possibility of success will be eater。
必须先去了解市场和客户的需求，然后再去找相关的技术解决方案，这样成功的可能性才会更大。
The web is a word，always afraid of the shoes to barefoot。
网络上面就一句话，光脚的永远不怕穿鞋的。
Others can copy del，can not copy sufferin can not copy the passion I continue to ve forward。
别人可以拷贝我的模式，不能拷贝我的苦难，不能拷贝我不断往前的激情。
I had to learn English，I did not expect this later helped me a lot in English。So，do anything as long as you like，as long as you think，you can do it。If you think utilitarianism is so strong it will definitely get into trouble。
我当年学英语，我没有想到后来英文帮了我的大忙。所以我们一起创建的是团队的文化，而不是抱怨的文化。
Short of passion is not valuable，only lastinpassion is to ke ney。
短暂的激情是不值钱的，只有持久的激情才是赚钱的。
Difference between e-commerce and the TV is still very large，because electronic commerce is a means，how to use it is a skill，not with the remote control you can have。
电子商务和电视机的区别还是很大，因为电子商务是一个手段，怎么把它用好是一个技能，不是说用遥控器就可以了。
Honesty is definitely not a sales，not a hi ety idea，it is real in what it preaches，dribs and drabs of details。
诚信绝对不是一种销售，更不是一种高深空洞的理念，它是实实在在的言出必行、点点滴滴的细节。
The last century in 80s to earn ney by coura，in 90s by the relationship，and now st rely on knowled！
上世纪80年代挣钱靠勇气，90年代靠关系，现在必须靠知识能力！
The re ney you ke，the re you have no de。
赚钱模式越多越说明你没有模式。
Take your wife as a partner and don’t take her as a wife。
把你太太当合作伙伴，不要把她当太太看。
Thank you very much, director sir, Ladies and Gentlemen.
Before my speech, I would like to show you a video which happened in Hangzhou about our Hangzhou SME summit, can I?
Thank you!
After 3 days, you know, in house meeting Internal and fly all the way here, and I did not feel quite well today. But when I see the entrepreneurs, when I came to the SMEs, I always feel excited. Because when I join the SME Conference, I see, from the eyes, the dreams, the passion, the hope. When I join the Fortune 500 Conference, among the CEOs, I see the numbers, I see the revenues, I see the KPIs, I see the bloody competition. But among the SMEs, you see "I have a dream, I want to do something." And that happens all the time and that makes me excited all the time.
And today I think last year every people say:"Woo, the economic is in trouble, and we are all dead, what we are going to do?" Today everybody seems to be happy, say the economy come back .Is it really that the economy comes back? I don't think so .The money is going to big companies, the money goes to infrastructure; the money goes back to the stock market. It seems nobody learns from that. How can the economy come back if the SMEs do not come back? How can the economic come back if the dreams are not back, the hopes not come back?
I saw one thing that, few days, you know, 2 days ago I had a dinner with my Singapore friends and they said: “Singapore government is encouraging to have more babies, Because, you know , people are aging and not enough kids.” I think SMEs, we, every economy, every nation, needs instant package to have more small medium size companies, to have more hopes, because every big company comes from the small business. If without hope, without this kind of instants to have more babies, we are going to die.
Why I always feel excited? I have 8 babies. In the far past 15 years, I built up 8 companies, seven of them, very healthy; one of them, I sold it. And I keep the babies, when I look at my babies--Alibaba , Taobao, Alipay and you know ,the company we just have AliCloud, we just have a new baby 2 month ago . I always feel excited because you see the hope, you know this baby is going to change me, this baby is going to change the world can change the customers. And that’s the thing I always feel excited. If you want to be happy, have more babies. If you are the government, want your economy to be good, have more SMES. These are the dreams, these are the hope, these are the future. So this is all we want to say, but enough, we’ve been crying, say: “please give us support.” But all the SMES ask yourself one question. We are not crying babies. We believe we are tomorrow’s Google, we believe we are tomorrow’s eBay, YouTube; we believe we are tomorrow’s UPS. If we believe we are, we can be; if you don’t believe, you never be.
We heard a lot of government say:” (we give you) let me know what we can do. let me know what we can help SMES.” we heard a lot of banks say:” well, we’ve been, you know, give loans to a lot of SMES.”I heard some bank said, well, one of the bank president said: “we gave like, you know, 200 millions US$ to the SMES.”I ask:” what’s the size the loan you give?”20 millions dollars. How can you say the 20 millions? As the research I got, from Alibaba Group (Alibaba statistic), 87% of the SMES, what they need, the fund is below 60 thousand US$. But they gave the loan 20 millions to some big companies, they are not SMES, they are not the hopes.
But, I think all the SMES say (that) nobody can help you. My 8 companies, I always say, nobody help us, only we can help ourselves. Don’t rely on the government, don’t rely on the bank, forget about that. Rely on your friends, rely on relatives, rely on your small dreams and always keep that thing in head. Because I’ve been trying very hard to get loans from banks, always trouble. Within the past the years, I even did not borrow one cent from banks, my kids grew up, I don’t know why.
And the banks always say because we don’t have enough information from the SMEs. Tell me, any fortune 500, any big bank, CEOs or presidents go to the SMEs summit? No! They go to the CEOs summit. How could you get information if you do not go there to listen to them, talk to them, share experiences with them? To see what they need is only 50 thousand US$, instead of 20 million dollars. How can you get enough information? So, I think, well, we discussed yesterday say, banks are banks. They always have to control the risk. Right! So government banks, let’s think about something new. New financial structure that can really help those millions of hopeful small companies that need only 50 thousand US $. What is the right structure, what is the right organization to support them? That’s the thing we should think about.
So the other thing I want to share with you here is always I believe that small is beautiful. And this financial crisis, it gave a lot of disaster; it’s a disaster to big companies. This world, in 21th century, I think in last century, it’s bigger is better. You have big (you know) factory, big amount, everything is big is good. This century, in the 21st century, I always believe small is beautiful. Because it’s not how fast your machine is. It’s not how many equipment you have, it is how quickly you can change yourself to meet the market.
Because the information time, Internet and technology make a difference. So the world IT last century is designed for the manufacturers. This century IT is designed for making a help to the consumers. So I think this is a disaster for the big company, century disasters for big companies. But it is a great opportunity for small businesses. For this financial crisis, we see a lot of big companies, we would never thought they would die, AIG, to me it’s like the empire, how could this happen. Right all the G, the big car company which we respect, we always want to be there. But today, they all died.
And let’s look at all the SMES, we still feel painful, but we are happy in our heart because we are still surviving. And we heard so many stories about big companies giving trouble. And I see the society; the government pays too much attention to these big trouble makers. They are the trouble makers and we gave them enough support, let them die; It’s the time for them to die because they make troubles. Every big company, they have different disaster, different problems, but all the SMES, have the same problems. They need understanding and support.
This world is not fair, I know, so that’s why I want to encourage everyone all the SMES here, I’m the SME, I have 8 kids, I am still SME, I still believe I’m small. Because when I am small, I know l can be big and I hate to be big, unfortunately. When I was a small company, only have 20 people, I felt so excited. Well, I can call every employee’s names and I know every time, everything I want to change, I can change within half a minute. Now, oh, terrible. When I was 20 years old, my friends said:” you company is not big enough. If you are big, you are like a big boss. You are easy, right, you can control your time.” No, my time is not controlled by myself; my time is controlled by all the meetings, sectary, KPI, shareholders, all the things. It’s much tougher than when you are small. So I always believe the first day love is every beautiful. Believe the first day love, when you are small, at least you can have time to go out go to cinema with your wife and kids and enjoy wonderful view. But when you are big, you always go to the board meetings.
And also I want to say that, I give you some, today I come here, people say Jack, you do not prepare, why don’t you have PPT.I never prepare PPT, you know, I’m not good at technology. I was trained to be a high school teacher and the only thing I can know about computer, funny thing, I’m running one of the biggest e-commerce companies in China, maybe in the world, but I know nothing about computer, the only thing I can know about computer is to send and receive email and browse. That’s it. Because I always think technology is for the people, people are not working for the technology. But today I come here, as an entrepreneur. I am prepared every day. I’m not prepared for the PPT, because every time when I use the PPT, something wrong, I cannot use it.
So I come here to tell my old experiences, I want to share with you as 8 kids’ father what I did when I have trouble. When I have trouble, I always remind me 3 things: focus on your customer, serve your employees, and learn from your competitors. These are the key issues that I learned.
Focus on your customer, everybody toady talking about shareholder NO.1, I hate that. I think it’s always customer NO.1. It’s the customer give you the money. It’s the customer give you the innovations. It’s the customer that makes you happy. Year 1999 and year 2000, when Internet bubble burst, we cannot get any money, we did not have revenue, we have nothing, but everyday what encouraged me go on was letters of thanks and emails from my customers, said Jack, Alibaba, keep on. Because you helped us, someday we will help you. That’s the dream I had.
So today, we believe shareholder NO.1 .you only think about making numbers. You only think about revenues, you only think about how can make you stock market go up. And I let you know, no shareholders can be trusted. I tell you the truth. Well, our share stock price, 2 years ago, we listed, 13.50 Hong Kong dollars. Before that list, a lot of shareholders came to say Jack: “we are long-term shareholders, please give us more shares, we will keep it.” When the financial crisis time came, the day when IPO, 13.50 Hong Kong dollars, we went up 40 dollars without doing anything good in 24 hours. And then financial crisis came, 40 dollars to 3 dollars without doing anything bad, they all gone. Most the shareholders, they are share traders. How can you trust on them? So rely on your customers because the customers stay with you, customer grow up with you, customer give you the money, give you the hope, give you the support. So focus on customer.
And secondly, rely and serve your employees, it’s you employee, your team that make the difference. It’s the employees that make all the dreams realize. If we say we have so many problems in our big companies have a problem in getting the innovation, how to make thing happen, well, because they do not listen to the employees, they focus too much on the shareholders. And the shareholders, they give you this idea, that idea, when you really do their idea, they are gone. They change all the time, but the employees stay with you.
I remember the tough days, was so difficult year 2001 and 2002. There was only one group of people that stay with me, that’s my colleagues. And people say Jack:” you don’t have to pay me for 2 years, I will stay with the company because you respect us, because the customers love us. “I tell you one funny thing, the only way you believe your employees are talents, they are talented people. If you don’t believe them, they will never be. My mistake I made when I was, in the year 2000, we raised 500 thousand US$ and that 5 million dollars. When we have money, we started to make mistakes. I tried to hair as many talents as possible. Those talents are MBAs; those talents are vice presidents of multinational companies, because I believe if you have MBA, you must be good, right. But when I hired these guys, oh, my god, it’s terrible. These guys came to tell you strategy. I only had 5 million dollars, I remember one of the vice president marketing said: “Jack this is the budget for next year marketing.” I said: “what that, 12 million dollars is. I only have 5 million.” He said:” I never done any plan below 10 million.” When something wrong, is always your fault, because you never know. So try to find the right people, not the best people or your employees. So if you try to hire great people in your own company which your company is not good enough at that time, just like put a Boone 747’s engine into a poor tractor, when that goes, your tractor never fly, into pieces. So my suggestion is that look at your employees, develop them, only when they are developed, your company will be developed.
The day when we IPO, we created more than a thousand millionaires at least in the company. All the guys in the sitting room, we had a chat. Said:” ask me. Now tell me one thing, why you are so successful. Why we are so successful when we are 20s, become millionaires. What happened, are we very hard working people. I think there are much more hard working people outside. Do you think we are smart enough? Oh At least, I’m not smart, I took 3 years 3 times to go to the university. I failed all the times. I don’t think I’m smart, I don’t think you are smart. “
And that time in the year 2000, it’s so difficult for Alibaba to hire people. If they are not very that much disabled, we hired them, if they can walk, we hired them. Because nobody believed the Internet, nobody believed e-commerce would work in China, nobody believed that. You know, Internet can happen. But these guys, because they have no jobs, so let’s come here. They joined the company. Those MBAs, Those people with great backgrounds, a lot of hunting company, they moved out, they started their own business, now, today they all failed. Those guys, nobody hunting them, those guys, never thought of having the dream to build their own company and stayed with the company. After 5 years, we all succeed. Why? We keep our dreams, we believed it, no matter how big your dream is, make small tiny steps .I had and grow with them, grow up with the company.
So, my mistake in year 2001 I told my 18 founders, I said: “you guys can only be team manager, all the VPs I will hire from outside.” Now 10 years have passed, all the wonderful people I hired from outside, 100% gone. And those which I think, how could you be successful. These guys all become VPs and directors. They are all powerful. Because they believe they can. So I want to tell everybody here, we all small but care your employees. These are the people, they have the families, they have dreams, they come here not only for the job, they come here with the dream to get shared with you.
And the third thing is learn from your competitors. Don’t hate the competitors. Big companies hate competitors, I love my competitors. Without competitors, we will never grow up that much fast. Year 2003, when we started Taobao, it’s a C2C option model. EBay, my competitor, at that time is with 80 billion dollars market capital. We, small tiny, but we started compete. It’s a lot of fun to compete with big guys. , you know if I started have a box with Taisen, I’m horned, you know. If you have a chance to compete with somebody, it is a great competitor, you learned. We learned from our competitors, we respect them. Everything they move, you grow. And the other thing I want to share with you is that competitors are the best laboratory for you. Because competitors studied you. Any innovative idea they come, you learn that. Don’t copy them, learn from them. So I love my competitors, every time when I look at them with admire.
But in China, people say, Jack, you are so crazy. Because 4 years ago, I said, when I look though the microscope, I never see my competitors. People say, “How could you be that Kuang wang.”And I said: “I’m looking for examples, models, why should I look for competitors. Competitors are everywhere.” And when you compete, having you found the most interesting part of the business is competition. To make your competitors angry, to make your competitors jumping around, that’s the skill you should have. Not make yourself jumping around and angry, right? Business is such a great fun. When you compete, when I compete, if I got angry, if I jumping around, I know something wrong. Because this is a wrong strategy to compete. When you compete, not the purpose to make your competitors unhappy. If they are unhappy, if they jumping around, if they try to use money to care of things, you start to win. Because they start to lose money. When competitors start to use money to compete, they start to lose. Business is about wisdom, business is about hope, business is about courage.
So these are old excuse, and nobody comfort us I learned to use my right hand to comfort my left hand when I’m in trouble. You always tell yourself, OK, I’m still surviving, I’m still growing, and everything is good. At least I’m still surviving. Right so when you are big, you start to worry about losing something. When you are small, you start to grow. So I always believe small keeps the hope. So these are the thing I want to share with you and the last most important thing I want to say is never ever give up your dreams. I almost ,I think, you cannot eat food for 7 days that you will die, five to seven days; if you do not drink for 3 days, you will die; if you do not breath for 3 minutes, you die; but if you lose hope and dream for 1 minute, you die.
So I want to tell you that I had problems in the past 10 years. These days when I walk in China, when I look at the airport, a lot of books about me, about the Alibaba, I feel very nervous. Because these are not the books interviewed me, these are the books all right, we are not that good, we are not that bad. But today, something, you know, successful, they started to write good things about it. We made so many mistakes. The only book that I dream to write about is Alibaba’s 1001 mistakes. Every mistake I think you count it, I made it. And I know you will make it, too. Because when I was doing business, everybody said:” Woo, this is a mistake. This guy is going to make it, that guy is going to make it. I’m never going to make it.” I tell you, you will never make it. And you will make it again, again, and again. When you are making it again and again, don’t lose confidence. Make it again, you will win. That’s all we did. I mean, nobody is perfect, right?
So I almost lose my confidence in the year 2002. I had a big trouble with my team in the USA. I learned from a great consult guy to join the company, Jack:”Alibaba is doing international trade, international trade needs English. Which country has the best English you believe?” I think, USA, Right.” Now, internet needs great technology, which country has the best technology? ”We said, hen USA. Where? The Silicon Valley. So we moved our Alibaba.com to the Silicon Valley. And when I arrived at Silicon Valley, we suddenly realized something wrong. We hired people from Miami, from New York, from all over the world. They all came to the Silicon Valley. After 3 months, the problem was that nobody in the Silicon Valley knew the trade. So what’s the point having good technology and English. We are not English site. All the small medium size companies, I across aboard, they know what exactly what you are talking about no matter how terrible your English is. Right? So I stopped the mistake and I told the people, say: “sorry, it’s a mistake. Let’s move back.” So after 2 months, we moved back to China again.
The funny thing is that everybody was happy at that time because Internet is boosting. They got a lot of compensation shares, they got a lot of cash pay and finding another job is easy. And nobody wants to the shares. We give them one cent per share, no, no, no, we want cash. Now you know, they don’t believe your dreams. If they believe the dreams, give them the shares one cent. If they don’t believe, I want the cash, let them go. And I was so disappointed, a lot of people we hired, they do not want. They want cash. No matter how wonderful, at that time, it is easy to raise money, people still want cash. So I say, OK, let forget it. And I walked for half an hour on Beijing Street, my colleague was with me, and then I told myself, go to bed, sleep, tomorrow, again. Though ,We started. Today, things changed. So I want to tell you never ever give up your dreams.
And today I encourage myself and our team that reminds us one thing always I want to share with you to finish my speech that--today is very difficult, tomorrow is much more difficult, but the day after tomorrow is very beautiful. Most people die tomorrow evening. You will never be able to see the day after tomorrow’s sunshine if you give up the hope, you will not see it. If you give up your employees, you will never see it, if you give up your customers, you will be dead. But if you give up shareholders, you will get a better one.
Thank you
演讲稿翻译
非常感谢您，董事阁下，女士们，先生们。
在我演讲之前，我想给大家看一个关于杭州中小企业峰会在杭州发生的视频，可以吗?
谢谢您!
3天以后，你知道，在屋里开会，一路飞到这里，我今天感觉不太舒服。但是，当我看到企业家，当我来到中小企业，我总是感到兴奋。因为当我加入中小企业会议，我看到，从眼睛，梦想，激情，希望。当我加入财富500强会议，在首席执行官，我看到的数字，我看到收入，我看到的KPI，我看到血淋淋的竞争。但在中小企业中，你看到“我有一个梦想，我想做一些事情”，这种情况一直在发生，这让我一直很兴奋。
今天我想，去年每个人都说：“宇，经济陷入困境，我们都死了，我们要做什么?”今天大家都很高兴，说经济复苏了，真的是经济复苏了吗?我不这么认为，钱是给大公司的，钱用来基础设施，钱回股市。似乎没有人从中学习。如果中小企业不回来，经济又怎么回来?如果梦想不回来，经济又怎么回来，希望不会回来?
我看到一件事，几天，你知道，2天前我曾与我的新加坡朋友吃饭，他们说：“你知道新加坡政府鼓励多生孩子，因为，人是成熟的，没有足够的孩子。“我认为中小企业，我们每一个经济体，每一个国家，需要即时包有更多的中小企业，有更多的希望，因为每一个大公司来自小企业。如果没有希望，没有这种时刻有更多的婴儿，我们就要死了。
为什么我总是感到兴奋?我有8个孩子。在过去的15年里，我建立了8家公司，其中七家非常健康，其中一家，我把它卖了。我把宝宝，当我看着我的孩子--阿里巴巴，淘宝，Alipay，你知道，我们有AliCloud的公司，我们有一个新的婴儿2个月前。我总是感到兴奋，因为你看到的希望，你知道这个婴儿是要改变我，这个婴儿是要改变世界可以改变客户。这就是我一直感到兴奋的事情。如果你想快乐，有更多的孩子。如果你是政府，希望你的经济好，有更多的中小企业。这些是梦想，这些是希望，这些是未来。所以这就是我们想说的，但我们已经哭了，说：“请给我们支持”，但所有的中小企业问自己一个问题。我们不是在哭泣婴儿。我们相信我们是明天的谷歌，我们相信我们是明天的易趣网，YouTube;我们相信我们是明天的UPS。如果我们相信自己，我们可以;如果你不相信，你永远不会。
我们听到很多政府说：“(我们给你)让我知道我们能做什么。“我们知道，我们可以帮助中小企业”，我们听到很多银行说：“嗯，我们一直，你知道，给许多中小企业贷款”，我听到一些银行说，嗯，一个银行总裁说：“我们给了喜欢，你知道，200美元的.中小企业，”我问：“你的贷款规模是多少?“20百万美元。你怎么能说20百万?正如我所获得的研究，从阿里巴巴集团(阿里巴巴统计)，87%的中小企业，他们需要什么，该基金低于6万美元。但他们给了20百万的贷款给一些大公司，他们不是中小企业，他们不是希望。
但是，我认为所有的中小企业都说没有人可以帮助你。我的8家公司，我总是说，没有人帮助我们，只有我们自己才能帮助自己。不要依赖政府，不要依赖银行，忘记。依靠你的朋友，依靠亲人，依靠你的小梦想，始终保持在头。因为我一直很努力地从银行得到贷款，总是麻烦。在过去的几年里，我甚至没有从银行借一分钱，我的孩子长大了，我不知道为什么。
银行总是说，因为我们没有足够的信息从中小企业。告诉我，任何财富500强，任何大银行，首席执行官或总裁去中小企业峰会?不!他们去CEO峰会。如果你不去听他们，和他们交谈，和他们分享
所以其他的事情我想和你分享这是我一直相信
1、很多人失败的原因不是钱太少，而是钱太多。
Many people fail because they are not too little money, but too much money.
2、发令枪一响，你是没时间看你的对手是怎么跑的。只有明天是我们的竞争对手。
At the gun, you don't have the time to see how your opponent is running. Only tomorrow is our competitor.
3、其实很多人的问题是因为他们回答的全是对的。
In fact, a lot of people's problems because they are all answered.
4、不想当将军的士兵不是好士兵，但是一个当不好士兵的将军一定不是好将军。
A soldier who does not want to be a general is not a good soldier, but a general who is not a good soldier is certainly not a good one.
5、成立公司，组织的目的是让平凡的人做出不平凡的贡献。
The establishment of the company, the purpose of the organization is to make ordinary people to make extraordinary contributions.
6、创业路上需要激情，执着和谦虚，激情和执着是油门，谦虚是刹车，一个都不能缺少。
Entrepreneurial road needs passion, dedication and humility, passion and dedication is the accelerator, modesty is the brake, one can not be missing.
7、战略有很多意义，小公司的战略简单一点，就是活着，活着最重要。
Strategy has a lot of meaning, the small company's strategy is simple, that is, alive, the most important.
8、如果早起的那只鸟没有吃到虫子，那就会被别的鸟吃掉。
If the early bird did not eat the worm, it would be eaten by other birds.
9、要少开店、开好店，店不在于多，而在于精。
To open a shop, a good shop, shop is not much, but in essence.
10、阿里巴巴的六脉神剑就是阿里巴巴的价值观：诚信、敬业、激情、拥抱变化、团队合作、客户第一。
Alibaba six pulse divinesword is Alibaba's values: integrity, dedication, passion, embrace change, team work, customer first.
11、我认为那些成功的人永远不知道自己为什么成功，而那些只知道如何成功的人却永远不会成功!
I think the successful people never know why they are successful, but those who only know how to succeed will never succeed!
12、注重自己的名声，努力工作、与人为善、遵守诺言，这样对你们的事业非常有帮助。
Pay attention to their reputation, hard work, good, keep your promise, this is very helpful for your career.
13、免费是世界上最昂贵的东西。所以尽量不要免费。等你有了钱以后再考虑免费。
Free is the most expensive thing in the world. So try not to be free. After you have the money to consider free.
14、世界上最不可靠的就是关系。
The most unreliable in the world is the relationship.
15、一个一流的创意，三流的执行，我宁可喜欢一个一流的执行，三流的创意。
A first-class creative, three flow implementation, I would rather like a first-class execution, the three flow of creativity.
16、小企业有大的胸怀，大企业要讲细节的东西。
Small business has a big heart, big business to talk about the details of things.
17、不想当将军的士兵不是好士兵，但是一个当不好士兵的将军一定不是好将。
A soldier who does not want to be a general is not a good soldier, but a general who is not a good soldier is certainly not a good soldier.
18、我为什么能活下来?第一是由于我没有钱，第二是我对INTERNET一点不懂，第三是我想得像傻瓜一样。
Why can I live? The first is because I have no money, second is I do not understand the INTERNET, third is that I think like a fool.
19、做企业不是做侠客。
Doing business is not doing knight.
20、创新不是要打败对手而是与明天竞争!
Innovation is not to defeat the opponent but to compete with tomorrow!
21、我们说上市就像我们的加油站，不要到了加油站，就停下来不走，还得走，继续走。
We said that listed as our gas station, do not go to the gas station, stopped not to go, still have to go, continue to go.
22、蒙牛不是策划出来的，而是踏踏实实的产品、服务和体系做出来的。
Mengniu not planned out, products, services and systems but do it.
23、生存下来的第一个想法是做好，而不是做大。
The first idea to survive is to do a good job, not to do it.
24、互联网像一杯啤酒，有沫的时候最好喝。
The Internet is like a glass of beer, the best time to drink when there is mo.
25、五年以后还想创业，你再创业。
Five years later still want to start a business, you re start.
26、永远要把对手想得非常强大，哪怕非常弱小，你也要把他想得非常强大。
Always think of your opponent is very strong, even if very weak, you have to think of him very powerful.
27、创业者书读得不多没关系，就怕不在社会上读书。
Entrepreneurs have read little never mind, do not study in the society.
28、好的东西往往都是很难描述的。
Good things are often difficult to describe.
29、慈善必须以商业的计划执行，以商业的形式执行，慈善才能走得久走得长。
Charity must be implemented in a business plan, in the form of business execution, charity can go a long way to go.
30、如果你看了很多书，千万别告诉别人，告诉别人别人就会不断考你。
If you read a lot of books, don't tell others, tell others will continue to test you.
31、发不出工资是领导者的耻辱。
No wage is a disgrace to the leader.
32、可能一个人说你不服气，两个人说你不服气，很多人在说的时候，你要反省，一定是自己出了一些问题。
Maybe someone say you defy spirit, two people say you are not convinced that a lot of people at the time said, you have to reflect on, must be its own problems.
33、不做电子商务，五年后你会后悔。
Do not do e-commerce, five years later you will regret it.
34、什么都想自己干，这个世界上你干不完。
Do everything you want to do, you can't finish the world.
35、最优秀的模式往往是最简单的东西。
The best model is often the simplest thing.
36、在今天的商场上已经没有秘密了，秘密不是你的核心竞争力。
In today's shopping malls have no secret, the secret is not your core competitiveness.
37、建一个公司的时候要考虑有好的价值才卖。如果一开始想到卖，你的路可能就走偏掉。
Build a company when you have to consider a good value to sell. If you start thinking of selling, you may go off the road.
38、一个好的东西往往是说不清楚的，说得清楚的往往不是好东西。
A good thing is often not clear, say clearly is often not a good thing.
39、商业计划绝对不是一个销售计划，里面有无数细节，无数人才的运营。
Business plan is definitely not a sales plan, there are numerous details, countless talent operations.
40、做小了，一定要做到独特。
A small, must be unique.
41、暴躁在某种程度上讲是因为有不安全感，或者是自己没有开放的心态。
To some extent, it is because there is a sense of insecurity, or that they do not have an open mind.
42、做战略最忌讳的是面面俱到，一定要记住重点突破，所有的资源在一点突破，才有可能赢。
Do the most taboo strategy is attends to every detail, certainly must remember key breakthrough, all resources in a breakthrough, only then has the possibility to win.
43、服务是全世界最贵的产品，所以最佳的服务就是不要服务，最好的服务就是不需要服务。
Service is the most expensive products all over the world, so the best service is not to serve, the best service is not to service.
44、年代的人还需要摔打，不管做任何事，要检查主观原因：做小了，一定要做到独特。
The people also need to beat, no matter what we do, to examine the subjective reasons: small, must be unique.
45、绝大部分创业者从微观推向宏观，通过发现一部分人的需求，然后向一群人推起来。
The vast majority of entrepreneurs from the micro to the macro, through the discovery of a part of people's needs, and then pushed up to a group of people.
46、一个成功的创业者，三个因素，眼光、胸怀和实力。
A successful entrepreneur, three factors, vision, mind and strength.
47、什么是团队呢?团队就是不要让另外一个人失败，不要让团队任何一个人失败。
What is a team? The team is not to let the other person fail, do not let the team any one failure.
48、赚钱不是目标，而是一种结果。
Money is not a goal, but a result.
49、领导力在顺境的时候，每个人都能出来，只有在逆境的时候才是真正的领导力。
Leadership in times of prosperity, everyone can come out only in times of adversity is the true leadership.
50、永远记住每次成功都可能导致你的失败，每次失败好好接受教训，也许就会走向成功。
Always bear in mind that each success can lead to your failure, and each time you fail to learn it well, you may become successful.
