电影《乔布斯》的观后感1
1974年，乔布斯是一个休学的大学生，虽然休学了，但没有停止学习，他仍以怪咖的身份在校园中活动，甚至去旁听各种他有兴趣的课程，像是印度老师教的灵修课，或者是书法课。这些跟死板板、硬梆梆的电脑课毫无干系的课程，成了他的最爱。
但不论多少课程，都无法改变他是个混蛋的事实。他因自幼被亲生父母抛弃，所以性格古怪，天性多疑，不信任人，还到处睡妹，自以为风流倜傥，甚至是堂而皇之的占朋友便宜，即使年纪轻轻的他已经去印度灵修过了，但他似乎没找到自己灵魂的价值，只是更成就了偏执的内在与固执的坚持。
因着这些怪异又严重失调的社交适应症，他终于决定离开一直服务的电玩公司，跟另一个阿宅好友沃兹开始突发奇想，草草成立了“Apple”电脑公司，对乔布斯来说：“苹果意味着创造之果。”就这样创造性成为其人生往后的座右铭，也成为在他主导下的苹果电脑的重要品牌特征与形象。
然后，他的野心与莫名的坚持，让他带领着一批阿宅朋友，成功骗到了第一个大股东，接着，他把理想化为实际行动，将电脑带入寻常百姓家，所谓的苹果二号电脑成功为苹果打下一片江山，也让苹果顺利在华尔街上市，股价并屡创新高。但伴随著成功，贾伯斯也越来越偏执跟难以相处，他不念旧情，不配股给任何一个草创时期的员工。
然后，常常在会议上坚持莫名的设计概念跟功能，甚至不惜当众羞辱下属，开除下属，好传达自己坚持的精神。就这样，伴随着巨大成功后，是突如其来的重大失败，他失败的不只在于产品的开发不符市场需求，产品定位无法被消费者接受，更是人缘尽失，当初的伙伴好友一个一个离开了他，甚至连他自己都有点迷失自己了，于是他掉进人生的低谷，被自己成立的公司的董事会投票表决，换掉他的执行长一职。
下台后的乔布斯，并没有被击倒，反而又创立了新的公司，直到苹果在市场上屡战屡败的凄惨景况，让董事会不得不再次妥协，请他回去担任执行长一职，这次，贾柏斯该如何改写人生最失败的篇章呢?这是电影乔布斯的故事梗概。虽然乔布斯的生平故事伴随着苹果的奇迹跟他过世，早已是耳熟能详又传遍世界的21世纪的奋斗传奇经典了，不过，片中仍有很多一般观众不见得知道的细节。
当然，成功与良好的人格特质毫无关系，片中，我们一再看到，乔布斯成功的关键在于，第一，他很坚持，尤其是对美感与人性化的莫名坚持。第二他从来不跟市场妥协。第三，他追求的永远是清楚简单的理念，只是为了实现这些理念，得透过繁复的研发过程与巨大的时间跟金钱成本。
但是，讽刺的是，片中这三个让他成功的元素，其实同时也是导致他巨大失败的相同元素!而且，观众会看到，乔布斯其实没有改变(片中没有)，所以，后来乔布斯的成功只能说是市场变了，消费者变了，说得好听一点，就是终于乔布斯等到大家跟上他的脚步了。他就像那些个艺术家，因为走得太过前卫，以致得孤独走完一辈子，直到死后，才有人开始懂的他们。
幸而，乔布斯没这么凄惨的遭遇，他在21世纪就因为ipod的设计，让全世界的音乐迷懂他了，开始接受他，爱上他，跟他的设计，他的理念。看到了嘛!这是最有趣的部份，我们习惯性地被催眠，要去学习其他所谓成功人士的成功模式跟人格特质，可是，看完本片，你却根本无须学习，因为乔布斯的成功与失败，与他自己的决策并无绝对的关系，更大的因素是，消费者买不买单，世界机缘是不是站在他那边的，他始终没有变过，仍是一个固执的混球，变的是消费者开始接受他了，喜欢他了。因此，我们看完后，能够从本片学到什么乔布斯精神呢?
我想，这也是本片最大的盲点，就是看完后，不知道导演与主创者到底想要传达给观众什么!当然，乔布斯的一生很精彩，选择诉说他哪段的人生经历，基本上就是为这部作品要传递的精神内核定调的最重要指标，而编导显然本身并不喜欢贾伯斯传奇，因此也挑了一段可能观众最不了解也不太感兴趣的执行长战争的段落来说，所以看完后，有点茫茫不知何所谓的感觉。
毕竟，俗气如我们，习惯的传记电影是有热血、有奋斗，有成长(尤其是主人翁的心灵成长这一块)，所以，我可能更期待看到的是乔布斯如何在与死神搏斗时，重新检视自己的人生，并且在面对过死神后，在人生的最后几年，继续坚持他过往的偏执，让iphone继续引领世界潮流，在国际舞台上发光发热，我渴望这些更通俗一点的情节的传记电影，我只能说，这是传记电影，却不是一个励志片，看完后没有热血沸腾的激动，而是有点无言而冷静地走出戏院，也许这就是导演要的效果吧，他要创造的不是神话，而是一个真实，至于，是好是坏，就看观众个人喜好了喔。
电影《乔布斯》的观后感2
《乔布斯》在北美公映时评价并不好，其实这部电影乃是一部标准的人物传记电影，各方面火候适中，故事有来有去，人物刻画有板有眼，该煽情的时候煽情，该细致的地方细致，四平八稳的一套公正文书。
翻了一下国外评论，大都针对于电影的形式，很多评论家认为像是乔帮主这样天才与疯狂的结合体，传记片也有嚣张一些，最起码要如《社交网络》那样剑走偏锋，而不是像这样小心翼翼的拍人物生平。说实在的，《乔布斯》实际上是被果粉们哄起来的'牺牲品，有点冤大头，不是电影质量的问题，《乔布斯》乃是一部标准的传记片。
对于乔帮主来说，熟悉他的朋友恐怕早已将那本同名传记和相关轶事杂闻翻了无数遍，不熟悉的朋友最起码知道这个人和他的苹果。平心而论，人物传记电影是相当难拍的，其中不免会出现流水账的叙事，这对电影的欣赏程度无疑是致命的。更何况去拍一个广为流传的当代人物，这使得电影不但要照顾到粉丝的心情，也要照顾到当事人的态度。
因此《乔布斯》拍得比较谨慎，选择了他人生的几个闪光点，从乔帮主创业开始，人物性格、日常生活，行为举止全部得以展现，直到后来成立公司之后的挫折与成功，被黑与反击，职场上的厚黑学，人物内心的纠葛，可以说这是一部创业中兼顾生活气息的电影，展现了乔布斯的天才与疯狂，也点出了他的交际与偏执，终究还一个标准的正面形象。
同时片中所表达的美国企业文化和时代感也是不错的。其实《乔布斯》拍得不错，导演很显然想要表达乔布斯的另类的一面，并且在开场20分钟内，以及中段部分都放得很开，但电影整体还是比较“正”，这是因为电影的题材所限。换句话说，就像一个服装设计师，打算设计一款标新立异的服装，但终究还是逃不过“量体裁衣”这道关卡。
电影没有照顾到多方面的环节。那本《乔布斯》一共560页，一部2个小时的电影，打算将当代一位引领时代的偶像人物完全拍出来简直是天方夜谭。其实观众们对这个人物更想看到他的另一面，比如他的起初以各种借口拒绝承认自己的女儿，却将女儿的名字丽萨(Lisa)作为他旗下电脑的名字，还有他与众不同的地方，那种但凡天才都有疯癫的一面的感觉。《乔布斯》并不是主旋律，并不是为某人立贞节牌坊，但对于如何表现一个人物“度”很难把握。单拍正面形象，会让人觉得过于流俗，而八卦形象一多，当事方也会不干的。要知道这部电影开拍的时候老爷子还健在呢。
所以本片在最初定位的选择上无疑是有理可循的，《乔布斯》不是《林肯传》，假如不熟悉美国政治和历史的观众会对《林肯传》不感冒。而《乔布斯》就是让所有人，包括熟悉他和不熟悉他的朋友，都受用的电影。本片照顾到了方方面面的内容，包括他的工作，他与自己的朋友和女儿，他与鲍勃·迪伦，这些都或多或少的在片中有所涉及。不熟悉他的人通过这部电影能了解到乔帮主是如何从大学辍学到苹果CEO，而熟悉他的人则会对电影过于工整相对平淡，包括未能展现他如何慧眼相中皮克斯，如何创造大家非常关注的苹果手机。但要挑刺也挑不出大毛病。
电影《乔布斯》的观后感3
不是所有的传记片都非常精彩，也不是所有的传记片都能打动观众，至少《乔布斯》是如此的令人感觉到毫无生机和活力，平铺直叙的手法，角色稀奇古怪的个性依然难以弥补观影的失望。
其实关于名人的故事大家了解也不少，特别是娱乐圈以外人士的传记就更是令人难以趋之如骛，《林肯》还原历史可能还有一定的吸引力，因为那段历史中真实的林肯有被解读的渴望。而《乔布斯》却难以让人看后有被感染的冲动。
其实关于名人传记的影片一般都很少被待见，但感觉讲述扎克伯格的《社交网络》似乎还比《乔布斯》精彩很多，虽然都是讲述IT行业成功人士的故事，但编剧的撰写决定影片的风格和所表达的内容能否吸引观众。《社交网络》有冲突也有高潮，而《乔布斯》似乎太过于保守和力求真实。庸常的百多分钟，让人昏昏欲睡。
其实乔布斯应该是个比较复杂的人物，但影片在表现其邋遢和忘我的境界外，对其个人的隐私生活却表现甚少，而且其对待朋友以及对待怀孕女友的态度让人非常的难以接受，虽然怪才都有超越平凡人的一面，但其冷酷无情的个性让人难以向这个高大的人物致敬。感觉演员阿什顿.库彻演绎的乔布斯非常不靠谱。
由于影片剪辑的原因，乔布斯情绪的变化让人非常的莫名其妙，有时候暴躁狂怒，有时候又风平浪静。影片开头让人有点史诗的感觉，但后来就更多是平庸之际的讲述乔布斯进进出出苹果公司的桥段，而这些表现并没有突出乔布斯有多么令人炫目的成就，而似乎和常人并没有两样，不断的挖角或开除职员，让人对乔布斯的情商抱有大大的疑问。
很显然阿什顿.库彻在尽力的从外型到气质向乔布斯靠，但其似乎完全没有走进乔布斯的内心世界，给人就是一个冷酷绝情的IT狂人形象，无论是对生活还是对工作，乔布斯这样的老板都不是职员愿意跟随的人。阿什顿.库彻学习乔布斯走路的神情简直超级的让人倒胃口，非常的不具备美感。
看样子这部电影没有美化乔布斯，而是完全去模仿乔布斯，像纪录片一样竭尽所能的去再现乔布斯风采，但这样的出力难以讨好。阿什顿.库彻眼神非的常的奇怪，这完全就是一个模仿者的拙劣水平，难以让人看到一个电脑狂人不平凡的内心世界。和《林肯》相比，《乔布斯》演员的表演无法点亮角色的光芒。
而且影片表现乔布斯身边的合伙人或工作人员，没有谁让人印象深刻，有的是一种冰冷的同事关系，缺乏一定的温情和值得人留恋的印象。更多表现的是一种职场冷冰冰的按部就班或对事不对人的商业操守。看来这个乔布斯真难让人喜好，他邋遢的形象以及后来冷酷对待朋友或同事的行为都让人难以接受。
传记片并不是纪录片，没有必要如此循规蹈矩的去表现人物的艰难创业史，如此的表现只能让观众对乔布斯心生厌倦，而且也看不出乔布斯有什么商业能力，更看不出其个人的魅力。感觉这样的传记片票房奇差的结果是毫不含糊的。
我们看《社交网络》了解到扎克伯格作为IT精英的献身精神，也看到其和同事之间的那些矛盾和冲突，影片主线突出，角色塑造给力，而不象《乔布斯》表现出职场的竞争残酷，有的只是那种血淋淋残酷的竞争关系。故事表现手段平庸，编剧不努力，自然演员表演的可信度也值得怀疑，所以说《乔布斯》这部影片并没有由于苹果之父的光彩而照亮影片的票房前程。
或许乔布斯本身就是个异常乏味的人，所以影片也没有更多值得为其歌功颂德的地方。虽然苹果影响甚重，但影片所呈现的乔布斯形象让人非常的反感。看来他就只是一个混迹IT行业自以为是的怪人。想到内地影片《中国合伙人》也并没有枯燥乏味的去表现成东青的成就史，而是集中在几个重要的转折点，分别表现成功企业家对朋友同事的情感，而并没有象《乔布斯》一样，让人感觉没有任何的新颖和独到。
电影《乔布斯》的观后感4
乔布斯是一个时代的伟大人物是毋庸置疑的，但是因为我平时工作繁忙的关系，一直没有时间去较为完整的去了解这么一个伟大的人物，在其划时代的发明后面是怎样的一个生活和工作。而《乔布斯》这部电影，正正让我可以在2个小时之内了解了这位人物大致整体的人生。电影为了适合短时间之内呈现导演的思想而做了一些艺术性的整改，但是这部电影还是把大家所关注的乔布斯的主要思想、工作精髓呈现给大家。
大学时期的乔布斯已经是一个非常有创造性、预见性、理想和热情的小伙子，他看到一台电脑的原型，就马上想到这台机器放在每一个家庭中将会产生怎样的变化。这么一个伟大的构思，当时绝大部分的人，不管是当时非常优秀的专业工程师、华尔街专业投资人都不看好，因为当时的电脑都是大型和昂贵的设备，而且其用途也根本不是为家庭服务，他的想法已经构思出家用电脑后来几十的应用状况。
于是他不放弃，不为当时人们的想法而放弃这么一个近似疯狂和非常冒险的行为，将自己的事业和身心完全投放于自己的这个构思之中。他积极的说服周围的人、销售商和投资者，一步一步的让微型电脑的主板、第一代苹果电脑、第二代苹果电脑呈现给大家，让大家接受这个神奇的家庭成员，从而改变大家的生活。
乔布斯确实是一个天才，他能够很好的驾驭自己的综合才干而后创造出令社会进步的财富。他的这种素质不是说智商分数是多少，这样的人在世界上可以说多如牛毛，但是都不可能创造出很多的乔布斯。他这种超前的思维让很多创业者得到激情和共鸣，是一个正面的励志故事。他的创业成功完全是靠自己，没有现成的资金堆在自己的前面，同样在寻找切入点的过程之中也是有过迷茫的阶段。
但是一旦看到了摆在他前面的电脑原型，其充满智慧的眼球之中就出现了家用电脑未来几十年的状态。而催生他做出影响其一生事业的决定还是需要很大的勇气，不过可以看到他当时没有受到其他多少因素的影响，更多的是考虑如何让其脑子里面的构思能够成为现实。这个做法可以认为是一个睿智的决定，也可以认为是一个非常冒险的赌博。
实际上我也无法判断这样的创业行为是好还是不好，有人因为自己的理想而成功，但是其实也有更多的人因为自己的创意而失败。如何驾驭和判断自己的事业创造点，这里才是非常重要的因素。但是不可否认的是乔布斯的这种不折不挠的精神，为了自己的事业，他不断有耐性的说服销售商和投资者，同样的一个观点他可以通过言语让对方接受，这个就是他的综合素质。
难能可贵的是乔布斯同时也是一个非常卓越的经理人，他有卓越的管理才干，综合他的专业素质，这样的人世界上真的无法找到第二个。首先他能够很好的建立自己的团队，为了实现自己的构思，可以有效的组织其他人各司其职、齐心合力向一个目标发展，从来不去计较个人的得失，目标清晰简单，就是生产实际上最为成功的产品。
也只有这样的目标，才能够让人觉得不是只是为个人创造成绩，抛弃自私心理。另外就是他有强大的表达能力和说服能力，因为苹果公司发展的历史性，基本上依赖的资金都是来自于外部投资，因此他在董事会的话语权不大，但是他仍然坚持自己的理想，一次一次的征服每个投资者，而创造出今天的苹果帝国。
其实我们从伟人身上学到的东西可以很多，复制是不可能的，根据自己的实际情况，能够领会到其中的一两点已经对于我们改变自己的人生观已经有很大的作用。
电影《乔布斯》的观后感5
对于果粉来说，乔布斯怎么拍都是不合适的，况且教主驾鹤不久，要找个形神兼备的演员几乎是个不可能的任务。相较而言，阿什顿？库彻其实演的还不错啊，外形上通过化妆术算是意思到位，至于气质嘛，全世界也找不出第二个乔布斯那种人物了，在好莱坞的明星里，库彻一向以geek面目着称，自己已经投资了好些个成功的APP项目，据说现在库彻跟别人聊天，第一件事还是要看人家手机上有哪些APP。
《乔布斯》并没有完整的展现乔帮主的一生，主要还是集中在苹果创业的前半期，iPod的发售只不过是引子而已，时下热销的iPad、iPhone根本就没有出现——简要地说，《乔布斯》展现的是“i”时代以前的乔布斯，而且主线还是集中在乔布斯对苹果公司的运营上，譬如皮克斯工作室就基本没有提及。
看《乔布斯》难免想起《中国合伙人》，有趣的是，在《乔布斯》片尾也出现了片中角色的照片与本尊的对比——这在形式上与《中国合伙人》片尾的企业家PPT很类似，不过《中国合伙人》还有货真价实的企业家出镜，来得更“真实”。
从角色上来说，《乔布斯》没有避讳教主抛弃妻女、赶走合伙人、脾气暴躁以及“众叛亲离”的内容，跟《社交网络》一样都描摹了主人公性格中黑化的一面，不像《中国合伙人》，完全是校园民谣式的创业历程展现，内地民企所谓的“野蛮生长”完全不见踪影，连侵犯知识产权都被义和团式的民族主义情绪给置换了。
看着当年车库创业时几个歪瓜裂枣爷们的合影——内什么，教主当然是玉树临风的——你如果是投资人，你会投他们么？不由得想起那个“李约瑟难题”，当然在学术上的表述不无复杂，但在此只是想取其某一方面的意义：中国人又不笨，为什么我们出不了乔布斯？当中国消费者对土豪金的iPhone5S趋之若鹜时，我们自己的手机呢？
经济学家熊彼特曾系统阐述过“创新理论”，学理上的内涵我不懂，不过对企业家精神的鼓励应是重要的理论启示，熊彼特认为为这种“企业家精神”包括：
（1）建立私人王国，
（2）对胜利的热情，
（3）创造的喜悦，
（4）坚强的意志。
由此来看，《乔布斯》中的乔布斯，正是对这四大特质的影像图解，你可以从任何层面怀疑乔布斯的人品，唯独企业家精神，乔布斯无可指摘，而且做到了极致。
读完一本名著以后，相信大家都积累了属于自己的.读书感悟，何不写一篇
乔布斯传英语读后感1
I was experiencing the feeling of paradox after reading the book. I felt my eyes wet when I read his stories, about how Mr. Jobs was able to overcome the challenges in life. These are challenges that I, you, and a lot of us will never encountered, but I understand how it must feel to be in the middle of the situations, and how it must feel being hopeless. This understanding has led me to the being moved by Steve Jobs’s bra一veness and persistence. The power of his dream had proved beyond anything, illness, unfairness and death. He continued to love his career even after being diagnosed cancer, and used his power and strengths to change the world by changing how all of us see it.
He was a nerd, a crazy man, a paranoid, but there was no evidence that would show him not being one of the greatest man in human history. Even though people found themselves tired working with Mr. Jobs （he was such a paranoid）， they loved him, as he could bring the novelty to this world and make a difference. To the great man who changed the world with mac and ipod, to the hero of the electronic industry, to Steve Jobs, you will always be my hero.
乔布斯传英语读后感2
While Jobs built some of the more venerable brands in the zeitgeist today （Apple, Pixar） and created mobile devices that drive social media use, there’s another insight that emerged over the course of this 600-page journey. It’s what made Steve Jobs Steve Jobs. It’s also a key business skill that’s rarely addressed directly and that is focus. Laser-like, precision focus on what you want and how you can get there.
As a young, college drop-out, Jobs worked on an apple-growing commune. His job? Pruning the tree branches so they would grow stronger. In many ways, “the Steve Jobs school of business leadership” is one of understanding focus.Focused Work Teams，Focused Design，Focus on Details，Focus on What’s Next，Focus on Ideas, Not Presentations，Focus on the Customer Experience。
乔布斯传英语读后感3
Steve Jobs is the former chief executive officer and cofounder of Apple. Also, people consider him as one of the most brilliant and successful entrepreneur in the past decades. Apple achieves a series success under his wise leading, which makes people curious about knowing his secret and everything. Apple and their products including Iphone and Ipad have changed peoples’ attitude toward electronic devices. Moreover, they change the way of our routine life, more and more people are regarding Apple products as one part of their life. Apple achieves a series success under his leading, which arise people’s curiosity to his everything. What drive them different and change the world. One of the significant elements is Innovation and creation. Employers in apple are indeed the people who think differently with others so that their products are revolutionary and perfect in current time. Steve Jobs shows us seven principles of innovation in his book The Innovation Secrets of Steve Jobs. In this essay, I will explain and take some examples for each of them.
Principle 1: Do what you love
Jobs said “do what you love” He means one should have courage to follow your heart. Everyone had a dream when he was young, but for many reasons, they gave it up. It is indeed hard for one to preserve his dream. When you spend so much energy and time on one thing, there are such rough moments in time and most people give up. Innovation starts from the interest and passion, without passion and enthusiasm nothing can drive you keeping innovation ideas to something. Take Jobs and Wozniak as an example, it is their passion and interest to electronic equipment that drive these two Steve (both their given name is Steve) together and start this legend.
There is something that we should learn from this principle. Firstly, It is barely possible for anyone who succeed without doing things you love, so find your love before you start anything. Secondly, one must trust his passion and never fear of facing the failure.
Principle 2: Put a dent in the universe
Every innovation at Apple starts with a big, bold vision and a heavy dose of inspiration. And Steve Jobs is quite well-known for his “reality distortion field”, a phenomenon attributed to Jobs where the leader convinces his team that nothing is impossible. One of his motivating sentences was “let’s make a dent in the universe”. People always underestimate the power of a vision or just a idea, actually sometimes, it is some bold vision or a innovation idea that move the world forward, for example, Jobs ,himself, didn’t invent personal computer, nor did he invent the MP3 player, he innovated around those with the introduction of Mac and iPod. He didn’t invent the tablet computer or smartphone, he put all his time into the iPhone and the iPad, without a bold vision, Jobs and his teams will get nothing but an empty dream. Every innovation at Apple starts with a big, bold vision and a big bunch of inspiration.
What passion to a successful people is what fuel to a car, but vision provides the map of your road. When we want to make a vision and run after it, it is better to make sure that the vision has some common characters such as specific, concise and consistent.
Principle 3: Kick-Start your brain
We can not deny that daily routine is the golden mind source of many brilliant people, especially inventors. Jobs said “Creativity is just connecting things”. Which means that is not a difficult thing for anyone. Actually it is not a big deal but just “connecting the dots in your life” Jobs also said it in the commencement of Stanford. Yet it is a pity that few people can think things differently and connect them in a new way. Significant one of Apple’s ideas is that they use analogies or metaphors to think about a problem, specifically, by finding the similarities between two things that are unlike. Take the Macintosh as an example, Part of what made it great was that the people working on it were musicians, poets, artists and zoologists It is a work of art rather than an electronic product. How accurate it is! People who are filled with innovation ideas always can extend their thoughts to some other fields and get into a new high level by activating each other.
Another interesting but real example we can found is in the year 2009, the Obama government made a action that shocked the people a little bit. They recruited lots of famous fiction novelists to work with the FBI in order to anticipate the Bin Laten’s shelter and recent plan. But it did work a little bit and even a new anti-terrorism strategy.
Catching the inspirations from experiments and other fields sometime is a good way to find new connection. But mostly find the connection between unfamiliar things and keep passion to ask, more importantly, never fear the changes is indeed the point of hunting success.
Principle 4: Sell Dreams, Not products
Frankly speaking, Apple products like Mac and iPhone etc. indeed are the symbol of fashion, but Apple never declare that he is the leader of fashion.their The main reason of that is their attitude toward products and customers. They try to provide the best products to their customers who also have a making world changed dream so that they don’t just sell for current profits but for making their dream real. It is well known that Jobs do a market research or investigate before build a new product, differently from others, but he still build great products without focus groups. However, it’s not to say that Apple does not listen to its customers. Actually it seems none can know their customers better than them. As jobs said, “we, too, are going to think differently and serve the people who have been buying our products since the beginning”. Apple and Jobs indeed always create things that are not their customers want right now, but what they want in future. Take iPad as an example, it used to be considered as an unworthy product, because people don’t need it, while jobs think people will need a device which makes browse web and check email easier, it is also supposed to provide a new experience for entertainment which is between laptop and phones. That is the original model of iPad. Without a brave but smart thought like that, iPad won’t be one of the most popular equipment now. It is hard to say whether Apple’s strategies are available for every enterprise, however, they use their own way to catch their customers closely to their products, which is definitely a special but effective method.
There are thousands of electronic corporations in China, but none of them has any style like Apple, they just follow the so called customer’s current need and make a little profit by producing in a fast way. So, lots of companies have to survive only on changing with the market and following foreign fashion. People buy their products just for the low price. In my opinion, they should pay more attention on customers’ dream rather than their requirements and stop copying from others, no one would like to use the toilet papper which has already used even though you offer them in a low price. Instead they should make some products on behalf of the spirit or inspiration of their company.
Principle 5: Say no to 1000 things
The motto for Jobs as well as Apple, simplicity is the ultimate sophistication, is widely showed in Apple’s products. Take Jobs’s famous two-by-two printed tables as an example. The simple chart make everything clearly to design a great product, it make your goals crystal. As Jonathan Ive, Apple design leader, said “The way we approach design is by trying to achieve the most with very least.” In the book ‘Steve Jobs’ we know that, Steve is different in conference and meeting. Jobs never believe in ‘Market research’, all he wants to do is that provide a prefect tools for the people who want to change the world. As a consequence of that, Apple just produce the most friendly and easy-used electronic for people.
Sometimes, rejection is also a rebirth which will buy yourself a new chance.
Principle 6: Create insanely great experiences
Companies focus on Service and experiences a lot. consumer’s choice also mainly depends on their experience. So what Steve and Apple do to his consumers? “People don’t want to just buy personal computer any more. They want to know what they can do with them, and we’re going to show people exactly that.” Jobs said. So, Apple’s consumers have been given surprising but reasonable experiences ever since the beginning. Although many consultant strongly doubt that they have aimed at unworthy target , Jobs still carry on with his own idea, he create a special retailer-Apple Store where people could get a surprising new experience. Jobs insist the decoration in every store must gorgeous, simple, and filled with sense of technology so that he use some expensive marble and other materials to decorate the store. And it turnout that Jobs was right again, after so many suspicions.
Different experience makes you no only feel different, but also think different, behave different and decide different. But we have to keep it in a right and controllable way.
Principle 7: Master the message
Ideas are not really just a pool of dead water if they are confined only to a person’s mind. Communication skills is necessary and effective for a innovator, there are 4 steps to communicating value. First of all tell some classical stories. Then, keep everyone aligned. Next, make the proper atmosphere. Finally, encourage presentation skills development. Steve Jobs is widely considered as a brilliant storyteller. He declare that a good presentation sometimes is even more important than the product itself. Think about iPad , “Our most advanced technology in the magical and revolutionary device at an unbelievable price.” That what Jobs said on his own to us in a magic method. As a consumer said that it seems Jobs presentation has magic so that people can not deny it. With Jobs special ability to persuade others, many business plans have been proceeded successfully as if there were a potential guarantee.
To sum up, Steve Jobs’ secret on innovation and creation is showed step by step in the 7 principles. I think we should think and digest it differently in our own way. It can not be denied that Jobs’ story do work on Jobs, but maybe not on you. Maybe some rules work on you but not all of them, then, you still can not become Jobs. So, create our own principles is the right way to seek for a better future on not only career but also the whole life.
当仔细品读一部作品后，你有什么领悟呢？现在就让我们写一篇走心的'
乔布斯传英语读后感1
While Jobs built some of the more venerable brands in the zeitgeist today （Apple, Pixar） and created mobile devices that drive social media use, there’s another insight that emerged over the course of this 600-page journey. It’s what made Steve Jobs Steve Jobs. It’s also a key business skill that’s rarely addressed directly and that is focus. Laser-like, precision focus on what you want and how you can get there. As a young, college drop-out, Jobs worked on an apple-growing commune. His job? Pruning the tree branches so they would grow stronger. In many ways, “the Steve Jobs school of business leadership” is one of understanding focus.Focused Work Teams，Focused Design，Focus on Details，Focus on What’s Next，Focus on Ideas, Not Presentations，Focus on the Customer Experience.
乔布斯传英语读后感2
I was experiencing the feeling of paradox after reading the book. I felt my eyes wet when I read his stories, about how Mr. Jobs was able to overcome the challenges in life. These are challenges that I, you, and a lot of us will never encountered, but I understand how it must feel to be in the middle of the situations, and how it must feel being hopeless. This understanding has led me to the being moved by Steve Jobs’s bra一veness and persistence. The power of his dream had proved beyond anything, illness, unfairness and death. He continued to love his career even after being diagnosed cancer, and used his power and strengths to change the world by changing how all of us see it.
He was a nerd, a crazy man, a paranoid, but there was no evidence that would show him not being one of the greatest man in human history. Even though people found themselves tired working with Mr. Jobs （he was such a paranoid）， they loved him, as he could bring the novelty to this world and make a difference. To the great man who changed the world with mac and ipod, to the hero of the electronic industry, to Steve Jobs, you will always be my hero.
乔布斯传英语读后感3
Today, I introduced the book, will let everyone know such a person: he brought us the iPhone, iPad, iMac, redefined the PC and cell phone; creates iPod and iTunes, revived the entire music industry; establish the Pixar, created a miracle of digital images; the company set up in their own garage now the market value has reached about 700 billion US dollars; becoming the worlds most valuable company; and if it is not because of the fault of the board of directors forced him to leave the Apple, he will rule the entire electronics industry. He, once again changing our lives, again and again changing the world. He is Steve Jobs.
Many people say that Steve Jobs is a shrewd businessman, an IQ superior technology worker. Compared with his remarkable commercial, scientific and technological achievements, but I read Jobs from the book as an artist, just from the love of art and beauty, he create his own products as a work of art, rather than just a cell phone, a computer.
In order to determine the radian of computer case, he and his team members discussed almost a month. A menu bar, the engineers to do 20 times to meet his demands. He wants all windows are rounded rectangles, but in terms of technology at that time, too difficult. So jobs with engineers go three blocks and find out 17 examples of the rounded rectangle. Engineers finally convinced solved this difficult problem. Mr. Jobs also want to use beautiful fonts inApple computer. He recruited designer and lead design dozens of font, spent a lot of time and research and development funds. So he was Apples board of directors warned repeatedly. A board member and even shouted angrily "font? Cant we have no more important things?" Eventually, of course, Mr. Jobs lead the team to launch the Macintosh.The world is surprised, and no one thought that the computer can be so simple, so rich in beauty. In the book, more of my feeling is quite deep, the pursuit of jobs is not only a product of art, but also the art of life. Because I couldnt find his recognition of furniture, the whole room is only a desk lamp. In life, he thought, everything, every item, should be filled with artistic feeling. Is also for this reason, he would be rather for your own dream adventure, will not follow suit manufacturing products.
Jobs’ life is short, but he has to emit their own light. His life has become a remembered by one piece of art.
We may be unable to change the world like Steve Jobs, but we should like him to pursue the art of life. Life is short, in a short life, we should be in their own way to live out their own style. We should not only learn to listen to the opinions of others, and to understand when should insist on your point of view, and insist on the best as I do, and not easily compromise to reality. You know, life is the choice of countless, in limited life, why not choose something we think is worth? Now that we have come to this world, why not let life become more delicate? Why not let the dream become more splendid?
Steve Jobs once said: "There are numerous things to do in life, and now we have chosen this one thing, let us make it a classic." Lets remember this sentence.
