
诚实名言英语
1, the sincere message is the most beautiful overcoat of person , is an intelligent the holiest and purest fresh flower. 2, the sincere message is your no humble price shoes , traverses the length and breadth of a journey filled with numerous difficulties and dangers, mass can't respond to eternal invariable. 3, sincere message resembles a mirror , break in a single day, crack will appear over your personality. 4, the sincere message is a road, with the fact that pioneer's step extends; The sincere message is wisdom , seeks rope accumulation with having a wide knowledge of a scholar's; The sincere message is successful , person's going all out approaches with advancing bravely; The sincere message is the wealth seed , is therefore likely to find the key opening a state treasury as long as your sincere desire moves downwards kind. 5, the sincere message is foundation of conducting self , base of starting one's career. 6, establishes up sincere message campus , sets up up sincere message style of study , becomes the sincere message student. 7, sincere message is to learn to act as an immortal originally. 8, is sincere for message glorious , breaking faith disgraceful. That 9, believes really is to link the intelligent bridge up , to be expert in the people who cheats , to arrive at forever the bridge another one holds without end. The sincere message, is one strands of Qing Quan 10, it will wash away Augean stable cheating , lets everyone the world corner be flowing cleanly. 1、 诚信是人最美丽的外套,是心灵最圣洁的鲜花。
2、 诚信是你价格不菲的鞋子,踏遍千山万水,质量也应永恒不变。
3、 诚信像一面镜子,一旦打破,你的人格就会出现裂痕。
4、 诚信是道路,随着开拓者的脚步延伸;诚信是智慧,随着博学者的求索积累;诚信是成功,随着奋进者的拼搏临近;诚信是财富的种子,只要你诚心种下,就能找到打开金库的钥匙。
5、 诚信是做人之根本,立业之基。
6、 创起诚信校园,树起诚信学风,成为诚信学子。
7、 诚信为本,学做真人。
8、 诚信为荣,失信可耻。
9、 诚信是沟通心灵的桥梁,善于欺骗的人,永远到不了桥的另一端。
10、 诚信,是一股清泉,它将洗去欺诈的肮脏,让世界的每一个角落都流淌着洁净。
关于诚信的名言,英文版的,要简短的
言不信者,行不果 ————墨子 民无信不立 ————孔子 没有诚实哪来尊严 ————西塞罗 真话说一半常是弥天大谎 ————富兰克林 诚者,天之道也;思诚者,人之道也 ————孟子 失信就是失败 ————左拉 真诚是一种心灵的开放 ————拉罗什富科 欺人只能一时,而诚信才是长久之策 ————约翰·雷 诚信是一枚凝重的砝码,放上它生命不再摇摆不定,天平立即稳稳地倾向一端。
诚信是一轮朗耀的明月,惟有与高处的皎洁对视,才能沉淀出对待生命的真正态度。
诚信是一道山巅的流水,能够洗尽浮华,洗尽躁动,洗尽虚假,留下启悟心灵的妙谛。
当信用消失的时候,肉体就没有生命 ————大仲马 如果要别人诚信,首先要自己诚信 ————莎士比亚 隐瞒真实,就是骗自己%A希望采纳
谁有关于写爱心的英语文章,词语,名言
I believe that love begins at home, and if we can create a home for the poor I think that more and more love will spread. And we will be able through this understanding love to bring peace be the good news to the poor. The poor in our own family first, in our country and in the world. To be able to do this, our Sisters, our lives have to be wove with prayer. They have to be woven with Christ to be able to understand, to be able to share. Because to be woven with Christ is to be able to understand, to be able to share. Because today there is so much suffering…When I pick up a person from the street, hungry, I give him a plate of rice, a piece of bread, I have satisfied. I have removed that hunger. But a person who is shut out, who feels unwanted, unloved, terrified, the person who has been thrown out from society-that poverty is so full of hurt and so unbearable…And so let us always meet each other with a smile, for the smile is the beginning of love, and once we begin to love each other naturally we want to do something..Beautiful Smile and Love The poor are very wonderful people. One evening we went out and we picked up four people from the street. And one of them was in a most terrible condition--and I told the sisters: You take care of the other three. I take care of this one who looked worse. So I did for her all that my love can cio.I put her in bed, and there was such a beautiful smile on her face.She took hold of my hand as shesaid just the words Thank you.and she died. I could not help but examine my conscience before her and I asked what would I say if I was in her place. And my answer was very simple. I would have tried to draw a little attention to myself. I would have said I am hungry, that I am dying, I am cold, I am in pain, or something, but she gave memuch more--she gave me her grateful love. And she died with a smile on her face.
求英文原文——拜伦名言“亲我者叹息·仇我者微笑·然而苍天在上·我心随遇而安”
Idioms 1. Today is the first day of the rest of my life means now is the time to make changes to improve your life and live everyday happily. 2. Never throw in the towel means never give up. 3. I'm just rolling with the flow means I'm just doing the same as everyone else. 4. A stitch in time saves nine means if you take care of a problem when it's small, it's much easier to solve. 5. Don't burn your bridges behind you means don't forget those who have helped you because you may need them again. 6. Every cloud has a silver lining means there is something good in everything bad that happens. 7. Don't count your chickens until they are hatched means don't depend on something until you see it. 8. A leopard can't change its spots means people can't change their character. 9. You can't teach an old dog new tricks means the same as number 8. People can't change their character. 10. Don't look a gift horse in the mouth means don't question the price of a gift because a gift comes from the heart. 11. It's no use crying over spilt milk means when you can't change something you must accept it and keep going. 12. If it weren't for bad luck, I'd have no luck at all means that the only luck someone has is bad luck. 13. You made your bed so you have to sleep in it means you created the situation so you must be responsible for your actions. 14. You can lead a horse to water, but you can't make it drink means you can give people advice, but you can't force them to take the advice. 15. You can't make an omelette with breaking eggs means that some people must suffer when making changes in something. 16. A bird in hand is worth two in the bush means that we should appreciate what we have rather than risk it for something that may never be. 17. It never rains, but it pours means when things go wrong they go very wrong. 18. Cut your coat according to your cloth means to live within your means and not overspend. 19. If you cant stand the heat, get out of the kitchen means if you can't take the pressure, then quit. 20. Discretion is the better part of valor means that you should think carefully rather than take unnecessary risks. 21. Kill two birds with one stone means to solve two different problems with one solution. 22. Once bitten, twice shy means when someone has had a bad experience, they will think twice about doing it again. 23. One man's meat is another man's poison means what is right for one person may not be right for another. 24. Out of the frying pan, into the fire means to go from a bad situation to an even worse situation. 25. Dont paint yourself into a corner means dont create your own difficulties. 26. As plain as the nose on your face means that something is very clear. 27. That's the way the cookie crumbles means things don't always go as we like, but we must accept them. 28. All that glitters is not gold means that things can seem better than they really are. 29. As you sow, so shall you reap means your actions will come back to you in the same form. 30. You scratch my back and I'll scratch yours means if you'll help me get what I want, I'll help you, too. 31. A rolling stone gathers no moss means that a person who changes jobs or moves often has no relationships or responsibilities. 32. Always a bridesmaid, never a bride means that someone is never really successful. 33. Don't put all of your eggs in one basket means don't put all of your belief\\\/money, or heart in something because you must expect both bad or good results or you may lose everything. 34. The spirit is willing, but the flesh is weak means that you have no willpower to do something. 35. The squeaky wheel gets the grease means a problem or person who attracts attention will get attention (their problem will be solved). 36. I'm as snug as a bug in a rug means that this person is very comfortable with their situation. 37. I'm as fit as a fiddle means I am very healthy 38. While the cat's away, the mouse will play means that people tend to do things that they shouldn't do when authority is not around. 39. Whatever floats your boat means whatever makes you happy. 40. Whatever turns you on means whatever makes you happy or excited. 41. Time and tide wait for no man means we should not delay doing something or we may miss the chance. 42. Easy come, easy go means when you gain something without effort you care less about it, but when you work hard to gain something, you protect it. 43. Age before beauty. Ladies, if an older male says Ladies first, you can respond by saying age before beauty to tell him to go first or if you show the way to an older male first you can also say this. 44. The grass is always greener on the other side of the fence means that we always feel that others may be better off than us even though it may not be true (or think what they have is better than yours). 45. Don't let the grass grow under your feet means don't waste time or delay in doing something. 46. A light heart lives long means those who live without stress and worries will live longer. 47. Don't take any wooden nickels means don't let anyone cheat you. 48. What's good for the goose is good for the gander means is you can do something I don't like, I can do it, too 49. You can fool some of the people some of the time, but you can't fool all of the people all of the time means a person who is not honest can't always succeed. 50. Haste makes waste means if we do something in a hurry we will make many mistakes and have to begin again and again which will waste time and money. 51. Do unto others as you wish they do unto you means to treat people in a way that you wish they would treat you. 52. Let sleeping dogs lie means don't reopen a past problem that may cause problems again. 53. Lay all your cards on the table means tell someone exactly what you want with no changes. 54. To take the bull by the horns means to pursue a problem without fear. 55. To bail out when you smell trouble means to quit when you think something is wrong. 56. Out of sight, out of mind means if you do not see something, you will not desire it. 57. One hand is not talking to the other means that there is no coordination between 2 teams under the same management. 58. Every dog has its day means even the most unimportant person will have their succesful time in life. 59.It's dog eat dog out there means that competition is very strong in business. 60. Waste not, want not means we should only use what we need of something so there is more to be used later. 61. He who laughs last, laughs longest means the person who has the final success is the most successful. 62. Don't make a mountain out of a mole hill means don't make a small problem seem bigger than it is. 63. Don't bite off more than you can chew means don't accept more responsibility than you can handle. 64. Don't judge a book by its cover means don't believe something is wonderful from its outer appearance. 65. Too many chiefs and not enough indians means everyone thinks they are a boss but nobody thinks they are a worker. 66. Know which side your bread is buttered on means to know who you should be nice to in order to gain some advantages for yourself. 67. Butter wouldn't melt in his mouth means that someone seems to be a good person, but they really are not. 68. Buttering up the teacher means doing or saying things so that the teacher thinks you are a good student. 69. He's skating on thin ice means someone is taking a very big risk. 70. She gave me a song and dance about something means that someone complained or made excuses that seemed unnecessary. 71. There are many ways to skin a cat means there are many ways to accomplish something. 72. There's no such thing as a free lunch means if something is free there must be a catch. 73. Every coin has to sides means there are good and bad sides to everything. 74. Different strokes for different folks means people like to do things in different ways. 75. Don't knock it until you've tried it means don't say something is bad unless you have tried it. 76. A chain is no stronger than its weakest link means the weak point in anything will must likely cause failure. 77. A day late and a dollar short means something is too late and too little. 78. That's as useless as a handbrake on a canoe means something is completely useless. 79. Blood is thicker than water means that family ties are stronger than other relationships. 80. Bright-eyed and bushy-tailed means someone is full of energy and enthusiasm.81. Three strikes and you are out means if you make three mistakes you will lose your job.82. The third time's a charm means if you failed twice, you will be lucky the third time.83. Bad luck comes in three's means when something bad happens, two more things will happen.84. T.G.I.F means thank God it's Friday because we will have two days rest.85. Two's company and three's a crowd means a couple should be left alone.I believe they'll be totally enough for you!
关于诚实过不过时,求一些正反面的例子.英语版的
先找了些名人名言,辩论中用上一定有分量。
1.the sincere message is the most beautiful overcoat of person , is an intelligent the holiest and purest fresh flower. 诚信是人最美丽的外套,是心灵最圣洁的鲜花。
2, the sincere message is your no humble price shoes , traverses the length and breadth of a journey filled with numerous difficulties and dangers, mass can't respond to eternal invariable. 诚信是你价格不菲的鞋子,踏遍千山万水,质量也应永恒不变。
3, sincere message resembles a mirror , break in a single day, crack will appear over your personality. 诚信像一面镜子,一旦打破,你的人格就会出现裂痕。
4, the sincere message is foundation of conducting self , base of starting one's career. 诚信是做人之根本,立业之基。
5, establishes up sincere message campus , sets up up sincere message style of study , becomes the sincere message student. 创起诚信校园,树起诚信学风,成为诚信学子。
6, sincere message is to learn to act as an immortal originally. 诚信为本,学做真人。
7, is sincere for message glorious , breaking faith disgraceful. 诚信为荣,失信可耻。
8, believes really is to link the intelligent bridge up , to be expert in the people who cheats , to arrive at forever the bridge another one holds without end. The sincere message, is one strands of Qing Quan.诚信是沟通心灵的桥梁,善于欺骗的人,永远到不了桥的另一端。
9, it will wash away Augean stable cheating , lets everyone the world corner be flowing cleanly. 诚信,是一股清泉,它将洗去欺诈的肮脏,让世界的每一个角落都流淌着洁净。
乔布斯的哪些品质与精神助于他的成功?
众人皆知史蒂夫.乔布斯是商业天才,但他同时还有修辞家、艺术家、使徒、谋略家、魔鬼和完美主义者的特质。
要了解苹果为什么能成为今天的苹果,必须对乔布斯性格的诸多方面进行检视。
如果要找一个历史人物来对应乔布斯,或许达.芬奇是个合适的选择。
这并不是说乔布斯达到了“文艺复兴人”的广博,也不是说他是艺术家——艺术家是一种职业,行政总裁(CEO)显然是另外一种。
乔布斯会让我想到达。
芬奇,是因为他们都属于极少数能够跨越人文科学与技术的能人异士。
事实上,这是乔布斯本人对苹果的定位。
2010年4月,他对前来采访的英国著名作家和演员史蒂芬.弗莱(Stephen Fry)说:“我一直是这样看苹果的:处在人文科学与技术的交叉口上。
”修辞家乔布斯不说废话。
弗莱今年四月前往苹果总部拜见他的偶像时问到:“你会打算在近期离开苹果吗
这对于你的职业生涯也是一个完满的句号了。
”乔布斯的回答里没有一个单词超过两个音节:“I don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career ― it’s a life
”(“对我来说,人生不是‘职业生涯’。
做事,回应各种情况,这不是什么职业生涯,这是人生
”)即便是在iPhone几成“街机”的今天,回想起2007年1月的Macworld大会,仍然是一次震撼体验。
那不仅是一次完美的讲演范本,也让新一代技客们重温了1984年第一台麦金塔电脑发布时的盛况。
很多人看过乔布斯在产品发布会上的讲演之后,都有自己英文进步了的错觉。
乔布斯讨厌陈词滥调(例如‘职业生涯’),坚持用简单、直接、无歧义的词。
这一点在所有的对外文案中都有所体现,他们甚至像大型新闻机构那样有自己内部的语言风格手册。
传闻乔布斯爱读英国大诗人威廉.布莱克(William Blake)的作品。
不过用字精准、直接了当的乔氏语言的妙处,并不在于对某种文学性风格的反刍和淬炼。
简单的语言需要最高的技巧,当你把问题完全想透之后,必然能够用最日常的语言对其进行表述。
行话和术语的长处在于迷惑外人,并为自己的行业营造虚幻的专业壁垒。
作为沟通语言,行话是失败的。
简单来讲,乔布斯说人话。
在不久前的iPhone OS 4.0发布会上,乔布斯用“情感”一词来描述苹果即将推出的移动设备广告系统iAd.“网页上的互动广告我们都很熟悉。
它们有互动性,但它们没有办法传达情感。
这就是为什么广告主的钱大部分还是流向了电视业,因为电视广告让他们得以传达情感。
”同样,无论是炮轰Adobe和Flash的“关于 Flash 的思考”,还是批判数字版权管理机制(DRM)的“关于音乐的思考”,都是文理清晰、深入浅出的应用文范本。
乔布斯的修辞功底还体现在他的说服力。
早年跟他工作的工程师们发明了“乔氏力场”一词来形容这种无与伦比的禀赋。
参与第一台麦金塔电脑的研发工作的安迪。
赫兹菲德(Andy Hertzfeld)在(Revolution in the Valley)一书中是这样描述乔氏力场的:“乔氏力场令人惊讶不已,它混合了富于魅惑力的修辞、强悍无比的意志以及为当前目的不惜扭曲任何事实的决心。
如果一种道理不能说服你,他会立即轻松娴熟地换另外一种。
有时他会突然转到你的立场来,打你个措手不及,而且装得好像他从来就是那么想的一样。
最不可思议的是,即便你意识到了乔氏力场的存在,它似乎还是同样有效,尽管史蒂夫走开后效果会减弱消失。
我们后来经常讨论有什么方法可以制服这个力场,但没过多久大部分人都放弃了,把它当作自然界的法则接受了下来。
”使徒技术公司有一职位名曰“技术使徒”(Technology Evangelist)。
英文evangelist一词意指“听到了福音之人”,而技术界的福音,就是那些能够促成革命性变化的新概念。
全世界名气最大的技术使徒是1980年代初在苹果工作的日裔美国人川崎盖伊(Guy Kawasaki),但我们都知道乔布斯本人才是最强大的使徒。
在过去近十年的时间里,一年一度的Macworld大会是使徒乔布斯向世人布道的工具,但众人公认,没有哪场Macworld大会的主题讲演及得上2007发布 iPhone 的那场精彩。
没错,这是“讲演”而非“演讲”,也就是洋人所谓“presentation”。
讲演讲演,重点更多在演不在讲,presentation一词本身也包含了卖相和视觉效果的意涵。
在回顾了近期的销售数字以及次要新品之后,乔布斯背后硕大的投影屏幕上呈现出全黑的背景,一个黑色白边的苹果标识在屏幕中央隐隐发光。
“这一天,我期待了两年半,”乔布斯说。
“每隔一段时间,我们就会有一件革命性的产品横空出世,并彻底改变一切。
今天,我们要推出三件类似级别的产品。
”在众人的惊叹下,乔布斯给出了这三件产品的描述:一部宽屏触控的iPod、一部革命性的手机、一台互联网通讯设备。
接下来的故事已经成为传说:所谓“三件产品”,乃是乔布斯与听众开的一个玩笑。
“明白了吗
”在背景屏幕循环播放了两遍上述三件产品的标识后,乔布斯以一种胜利者的口吻问台下猜谜的人们。
“这,不是三件独立的产品,这是一个设备,我们称其为:iPhone.今天,苹果准备重新发明电话。
”这是一段必定会写入沟通设计和商业讲演教材的演说。
这里面有机巧,有适度的幽默和调侃,有精准到吓人的节奏把控。
它让听众有了一种“猜到结果”的爽快感,但同时又给出了所有人未曾预料到的结果。
乔氏力场的威力,并不仅仅靠天生的禀赋就能发挥。
所有天衣无缝、滴水不漏的“讲”和“演”,背后都是机关算尽的设计与不厌其烦地彩排。
谋略家被视为商业天才的乔布斯当然有其狡猾一面。
苹果的拿手好戏之一就是靠严格的产品保密措施,外加不失时机对媒体发放的亦真亦假的内幕消息,来堆积用户对其产品的期待。
有好事者将苹果的产品发布策略总结如下:一、公司内部确认某件新产品的可行性。
二、苹果粉丝流着口水在网上讨论“如果苹果出这样一个产品就好了”。
几周后,“讨论”演变成“小道消息”。
三、小道消息开始被疯传,记者跑去问乔布斯是否真有其事。
乔布斯说:我们不讨论未发布的产品。
接着又解释这类产品或这类技术是多么愚蠢。
四、苹果粉丝的热情被乔布斯的反复抨击浇灭。
五、乔布斯继续抨击这类产品,但口吻开始发生变化。
例如,他不再说“没法想象有人会用这玩意儿”,而是改说“目前市面上的这类产品都很烂”或“大家还都没搞清楚该怎么做”。
六、苹果发布了传说中的产品,宣布说“终于有人搞清楚状况了”。
或,悄无声息地在内部将整个项目砍掉。
最有名的例子来自 2008 年 1 月的一次采访。
记者约翰。
马可夫(John Markoff)问乔布斯如何看待亚马逊的 Kindle.乔布斯回答说:“产品好坏已经无关紧要了,现实状况是人们不读书了,”他说。
“百分之四十的美国人去年只读了一本或半本书。
所以整个概念就错了,人们不读书了。
”此言一出,网上有相当多的技术类博客将其读解为苹果正在秘密研发自己的的信号。
果不其然,两年后的今天,iPad 和 iBooks 电子书商店出炉。
苹果这套策略用多了,真真假假,人们愈发难辨。
例如不久前“四代 iPhone 酒吧失窃事件”,就有阴谋论者认为是苹果有意为之,为概念上已很难再眼前一亮的新款 iPhone 造势。
由于涉案酒吧以卖德国啤酒著称,有人甚至将其与二战时盟国用来迷惑轴心国的“马丁少校”事件相比,并半开玩笑地问到:“苹果的 PR 是二战迷吧。
”完美主义者坊间评价极高的乔布斯传记(The Second Coming of Steve Jobs)中,作者艾伦。
多什曼(Alan Deutschman)记叙过 1980 年代某人在乔布斯位于加州洛斯加托斯(Los Gatos)的家中见到的一幕:客厅里仅见的家具是两把巨大的十七世纪风格椅子,整间房子里没有一张床。
乔布斯看过很多张床,但没有一张令他满意,于是他只睡床垫;这是一个席地而睡的百万富翁。
乔布斯当然不是不舍得在家居装饰上花钱。
他看过很多家古董家具店,但总是找不到满意的货色。
跟他同行的装修师说:“乔布斯是过度选择的受害者。
”如果找不到最完美、最好的东西,他宁可一无所有。
这种偏执在苹果的产品设计中随处可见。
完美主义在企业文化中并不是被鼓励的品质,因为它往往是执行力的天敌。
为了“可以再完善一点”而反复延宕,最终可能导致灾难性后果。
苹果和乔布斯调和完美主义的方法是“从最少开始”;如果不能把这件新产品的十个功能都做到完美,我们就砍掉五个,哪怕其中包括在传统智慧看来不可缺少的功能。
iPhone 是个典型。
三年前第一代 iPhone 发布时,没有拷贝粘贴,没有多任务运行能力,也不开放给第三方软件开发者。
这三点在当年成为众矢之的,因为它们在 iPhone 之前的主流上几乎是标准配置。
但在乔布斯看来,iPhone 整体的上佳用户体验的重要性远远大于功能列表的长度。
事实上,在一年后发布的 App Store 软件商店(并对第三方开发者开放),和两年后随 iPhone OS 3.0 推出的拷贝粘贴功能,都超越了人们的预期。
“魔鬼”“自由”是人类永恒的主题,在电脑领域也不例外。
大部分每天用着电脑的人未必知道,光是选择用什么软件、什么这样的问题,在技术圈内都能引起无休止的争论。
功能近似的软件,赋予用户的自由各有不同。
苹果基本是毫无悬念地被定位为剥夺用户自由的魔鬼。
浮士德的故事大家耳熟能详:他为了求得知识,将灵魂卖给了魔鬼。
在不少人印象中的电脑世界里,用户就是浮士德,“方便性”和“用户体验”就是知识,“自由”就是灵魂,而苹果 \\\/ 乔布斯就是魔鬼。
乔布斯坚信用户“不知道自己要什么”。
当年福特有句名言,说如果你问十九世纪末二十世纪初的人要什么,他们决不会说“汽车”,而会说我要一匹跑得更快的马。
另一句在技术界反复流传的话出自电脑先锋艾伦。
凯(Alan Kay)之口:“预测未来的唯一办法是发明未来。
”乔布斯毫无疑问是这一阵营里的人。
既然用户不知道自己要什么,那么当然是有人打点一切来得较为轻松。
与此相比,数字领域的自由,只是技术左派关心的东西。
想在 iPod 上播放任何格式的音乐
想在两台 iPhone 间用蓝牙传文件
想往 iPhone 里插一张 8 GB 的 SD 卡
抱歉,在乔布斯看来,世间有比这些自由更好的东西:不需为这些问题操心的自由。
当然,这种自由是以金钱为代价的。
何必操心音乐的格式
iTunes 商店里有够你听两辈子的音乐,你的信用卡反正已经挂在了上面,买就是了;为什么要传文件
文件应该全部存在云端,欢迎购买我们一年仅九十九美元的 MobileMe 服务,其中的 iDisk 够你存几万张照片,随时随地可以访问;至于可更换的电池,那完全会破坏 iPhone 背后的完美曲线,反正等到你电池寿终正寝的时候,下一代 iPhone 也出了,欢迎升级哦。
这种思维的悲剧性在于:大部分人不知道它是对的。
伍迪。
艾伦在电影里借老中医之口对那个为自己红杏出墙而纠结不已的爱丽丝说:“自由是种可怕的感觉。
”被很多人视为异端的基督教科学派(Scientology)掌门人 L.朗。
哈伯德(L. Ron Hubbard)也说:“如果你想真正奴役一个人的话,就告诉他你会给他彻底的自由。
”尽管如此,电脑领域对自由的追求从未停止过。
这种自由有技术门槛。
在数字自由的理想世界里,每一个用户多少都具备编程能力,他们完全清楚自己想拿电脑来干什么,如果某件事情没有现成的软件可以完成,他们就自己写一个,然后把软件源代码开放给他人,允许他人在自己劳动成果的基础上衍生新的产品。
无奈,真实世界远非如此。
95% 的用户不但不懂编程,连安装软件这类事情都是能免则免。
谷歌曾经在纽约的时报广场(Times Square)随机挑选民众进行采访,结果大部分人甚至不知道“浏览器”为何物。
乔布斯这个“魔鬼”要交换的,就是这些用户保留技术主导权的自由,而他开出的条件,就是直觉的、好用的、但也是相对昂贵的电脑和数码产品。
“艺术家”艺术家是公众最爱给乔布斯以及苹果安加的头衔。
这一点很好理解,毕竟在很多人眼里,“艺术”和“美”是一对孪生概念。
的外观比大部分电脑要美,所以=艺术品,所以乔布斯=艺术家。
但艺术探究的对象并不是“美”,艺术探究的是这个世界。
苹果作为一家商业公司,显然不可能以“探究世界”为其核心任务。
如果要用一个词来描述苹果内部的设计师和工程师――最好的选择可能是“艺匠”。
在今天,艺匠这个说法很遗憾地染上了负面意涵,但事实上它描述的是一种非常纯粹而高贵的状态。
著名博客 Daring Fireball 的主人约翰。
格鲁伯(John Gruber)为五月号的《Macworld》杂志写的文章里对此有很到位的叙述:“(苹果的设计师与工程师)从一个很小、很简单、极端深思熟虑的产品出发,毫不留情地砍掉各种功能,只留下最最简约的核心。
然后,将余下的功能打磨至光可鉴人……他们不是魔术师,他们是艺匠,一年只出一件令人惊叹的成果。
”若说乔布斯是艺术家,乃是因为他对于艺术的技术本质的深刻理解,对于艺术追求创新和差异化的深度认同。
艺术家必须偏执。
1980 年代初,乔布斯相信鼠标和图形界面才是个人电脑的未来,于是第一代的麦金塔电脑没有上、下、左、右方向键,为了强迫软件开发者和用户使用鼠标;2007 年初,乔布斯相信触屏才是智能手机的未来,于是iPhone上没有实体键盘,强迫用户习惯使用软键盘输入文字。
艺术家不讨好受众,艺术家挑战受众。
我们不应该过分强调乔布斯\\\/苹果与艺术家的相似。
对大多数从事设计工作的人来说,从“挑战受众”出发做出来的设计很可能是悲剧。
“作为艺术家的乔布斯”的最大启示,恐怕不在于通常所说的对美、细节以及用户体验的追求,而在于更高层面的一种信念,即美可以存在于意想不到的地方,电脑,也可以是美的、好玩的。
狂躁与理性的乔布斯7年前,某家大型科技公司的全球知名老总,常常谈到一款他推动开发的触屏“平板”电脑。
他的这一得意项目将改变数百万人使用电脑的方式。
这人就是比尔•盖茨(Bill Gates),那款产品是平板电脑(Tablet PC)——该设备虽然仍在销售,但已被打入失败电子产品的冷宫。
本周,当苹果(Apple)公司的史蒂夫•乔布斯(Steve Jobs)结束外界长达数月的疯狂猜测,推出他自己公司的iPad牌平板机时,其反响很难让人忽视。
盖茨已经离开商业舞台,转而投身慈善。
但对乔布斯来说,一切又恢复如常:在死气沉沉的金属和玻璃块上撒上“仙尘”,为数字时代创造令人觊觎之物。
去年,为与一种几近致命的癌症作斗争,他休了6个月的病假,还接受了肝脏移植手术。
对细节的关注和对极简主义的追求平板电脑(个头比智能手机大,比手提电脑小,没有键盘)一直是个人电脑的死穴。
如果现年54岁的乔布斯能够成功,他东山再起的职业生涯将进入一个新的阶段。
曾在上世纪80年代担任苹果开发高管、后来创建个人电脑对手公司Be Inc的让-路易•卡西(Jean-Louis Gassee)指出,新产品带有经典的乔布斯风格。
“整个产品反映出史蒂夫对细节的关注和对极简主义的追求——恰到好处,而不是堆砌一个又一个功能,”他表示。
“它来自我们熟悉且敬佩的史蒂夫。
”iPad简约线条的背后,是令这位苹果首席执很早就与众不同的特质:对技术的驾驭、审美眼光和营销才能。
迪斯尼(Walt Disney)动画业务的幕后创意人才、乔布斯的老朋友约翰•拉斯特(John Lasseter)讲述了一件轶事,可以概括乔布斯几近偏执的完美主义精神。
“他发现一件非常不错的黑色高领衫——我记得是三宅一生(Issey Miyake)的——他很喜欢,想再买一件,但他们没货了,”拉斯特最近向英国《金融时报》透露。
“他打电话到那家公司,问他们会不会再做一件,他们拒绝了。
于是他说:‘好吧,你们必须做多少件我才能买到
'后来他们把衣服做出来了,我记得他买了整整一橱。
”缺乏耐心在任何为他工作过的人看来,这种完美主义精神有其弊端:让人伤心的缺乏耐心,几乎到了霸道的程度。
在我们为撰写本文而联系的前雇员和同事中,不少人拒绝评论他的管理风格。
其中一人表示,他们对乔布斯的畏惧依然强烈。
苹果的联合创始人史蒂夫•沃兹尼亚克(Steve Wozniak)不那么胆怯。
“史蒂夫有时会令人不快,甚至惹人讨厌,”他在最近一次采访中向英国《金融时报》表示。
“他会在开会时走进来,扔下一句:‘算了吧。
那都是一堆垃圾。
你们没有做好,”然后就走出去,还说:‘你们都是白痴。
'”对乔布斯批评最严厉的人士认为他行事神秘。
乔布斯在3年前受到指控,当时苹果公司将一起不当发行股票期权的丑闻归咎于两名前高层雇员,尽管该公司过了很久以后透露,乔布斯此前了解有关那次发行的情况,还获得了一些期权。
后来,经过监管机构的一番审查,乔布斯被证明是清白的。
工程师的头脑和艺术家的心灵当然,从来就没有人说过,天才必须要容易共事——而“天才”是像拉斯特这样与乔布斯长期合作的人常常使用的一个词。
他的朋友——软件公司甲骨文(Oracle)主管、亿万富翁拉里•埃里森(Larry Ellison)这样概括他的天赋:“他具有一个工程师的头脑和一颗艺术家的心灵。
”这种结合对他的成功至关重要。
他学过美术字,并且表示,那段经历影响了第一台Macintosh电脑,他称其为“第一款使用漂亮字体的电脑”。
无论是他在皮克斯(Pixar)公司——该公司曾获得他的资金支持,后于2006年被迪斯尼买下——用电脑制作的热门动画片,还是iPod(第一款不让人感觉是由笨手笨脚的工程师焊接起来的数字媒体设备)的大获成功,都清晰地体现了这种结合。
但他的事业还由一种罕见的明确目的性所界定。
1997年,当他再次回到苹果(12年前,他输掉了一场权力斗争,继而遭到驱逐)时,他必须搁置多年的怨恨。
拉斯特表示:“关于这件事,他给我的简单说法是:‘我当时之所以回到苹果,是因为我觉得,有苹果存在,世界会变得更加美好。
而现在,人们已经很难想象一个没有苹果的世界会是什么样子。
”真正重要的东西2005年,他在斯坦福大学(Stanford University)发表了一次不同寻常的演讲,道出了自己人生中一些最敏感的往事——未婚的母亲把他送给别人收养,他被苹果辞退,2004年医生认为他将死于癌症的那一刻——并对自己何以成功发表了精辟的看法。
“记住自己将很快死去,是我得到的有助于我做出人生重大选择的最重要工具,”他表示。
“因为几乎每一件事情——别人对你的所有期待,所有的骄傲,对难堪或失败的所有畏惧——这些事情在死亡面前都会淡去,留下真正重要的那些东西。



