
海飞丝广告语
08年最近版本:一个眼神,一个动作,胜过千言万语.对我来说,一个干净的肩膀,让他随时依靠,就是我对她的支持.海飞丝,多年来,不让头屑在肩上,让她放心依靠,胜过一切. 海飞丝,干净肩膀,永远拥有
梁朝伟做的那个海飞丝洗发水广告词是什么话
很经典的\\\/
海飞丝、沙宣、飘柔、潘婷,都是都是宝洁旗下产品品牌(母子品牌模式)。
飘柔定位柔顺,海飞丝定位去屑,潘婷定位养护,沙宣定位专业美发。
沙宣slogan:发现新的你海飞丝slogan:去屑实力派,当然海飞丝
各类洗发水广告词
霸王:中家,防脱发飘柔:这么自信沙宣洗发:我们的光彩来自你的风.潘婷洗发水:拥有健康,当然亮泽.拉芳:爱生活,爱拉芳!清逸:有清逸,更飘逸. 海飞丝:头屑去无踪,秀发更出众.好迪:大家好才是真的好.伊卡璐:你想要成为童话中的灰姑娘吗 我帮你来实现!夏士莲:活力来自营养,活力来自年轻,活力来自激情.飘影:有飘影,更自信.
90年代初,有谁知道海飞丝广告的男女主角是谁
有照片吗
广告词如下:
这样大侠蛮旧得可以啊20多年了,还[ 记着]
【英语翻译】海飞丝的文章翻译(约800字)
1.海飞丝的主要成分中含有ZPT,是一种除真菌的化学成分,是强有效去屑成分,所以海飞丝能够起到防止头皮屑的作用。
海飞丝奉献最新研究成果——活力锌。
这一最新研究成果的突破之处在于全面激发了“锌”的活性状态,通过全面激活锌的优化状态,ZPT颗粒的大小和形状都进行了优化,使其对头皮的覆盖面积达到最大,并减少了活力锌在洗头的过程中被水冲掉的可能性,从而优化了对头皮的覆盖面积,增强锌的活性,使它在去屑产品中更好地发挥作用,更快速有效去屑,让秀发尽享无屑的新生。
2.Price advantage :属于中档洗发品牌,因此,中产阶级作为一个国家人口的主要构成部分,因此,够买海飞丝是中产阶级的首选。
3.每个系列都有对应的适用人群 。
4.海飞丝有强大的宝洁公司作为后盾,因此,海飞丝会不断创新,迎合时代发展,保持品牌活力。
5. 60年来,头皮护理专家海飞丝在全球不同国家成立了研发中心,始终致力于去屑及头皮健康领域的研究与开发,其优质的产品和科学的护发理念深得广大消费者的厚爱。
6.海飞丝的广告缺乏创意性,表现手法老套,没有形成自己的特色。
7.宝洁旗下的其它洗发水品牌会与海飞丝产生竞争,降低了海飞丝在市场上的竞争力和占有率。
8.宝洁公司将海飞丝细分为去屑洗发水,而Head&Shoulders 又再细分市场,将海飞丝细分为 干性发质群体(滋润配方,加倍护发) ,中性发质群体(均衡配方,适度护发),油性发质群体(清爽配方,轻度护发),男性专用群体(强根护发型)。
海飞丝针对人群,推出了一系列针对性的产品,包括深层洁净,水润滋养,洗护二合一多种细分产品。
海飞丝主要针对年轻人:尤其是出生于80 90年代的高峰期的人群,他们个性鲜活,表现欲较强,追求时尚,洗发水作为最基本的美尚产品,决定了对海飞丝的需求。
10.针对爱美女性 :以女性的标准看来,拥有无屑柔顺的美丽秀发是每个女性的追求。
而海飞丝正好迎合了她们的心理需求,推出了多种产品供她们选择 。
11.海飞丝的定位非常明确,从1950年到现在60年的时间,海飞丝的定位一直是去屑功能。
海飞丝的去屑已经深入人心,消费者已经将“去屑”作为海飞丝的代名词。
海飞丝就是这样抓住消费者的心理,运用本土化营销策略,将产品作出很好的定位,吸引消费者眼球,从而实现购买行为 。
Matt silk's main ingredient contains ZPT, is a kind of chemical composition of except fungi, is the strong efficient to crumbs composition, so matt wire can rise to prevent dandruff function. Matt silk dedication newest research achievement - vigor zinc. This latest study breakthrough in the comprehensive inspired zinc active state, through comprehensive activation of zinc ZPT optimizing state grain size and shape, make its optimized for maximum coverage area of the scalp, and reduced the energy in the process of zinc in shampoo water is the possibility of refusing to scalp, so as to optimize the coverage area, strengthen zinc activity, make it in to crumbs products better role, the more rapid and effective to crumbs, let hair enjoy the freshman. There is no swarf2. Price advantage: belong to midrange shampoo brand, so the middle class as a main component part of the country's population, therefore, buy matt silk is the middle class of choice.3. Each series have corresponding applicable people.4. Matt silk have powerful p&g as the backing, therefore, matt silk will continuous innovation, catering to the development of The Times, maintain brand vitality.5. For 60 years, scalp care experts from different countries in the global squad silk established r&d center, the company has devoted to debris and scalp health research and development, the high quality products and scientific hair concept so vast consumers love.6. Matt silk advertising lack of creative expression, no cliche, form their own characteristics.7. The other shampoo brand clean banner with matt silk produce competition, reduced matt silk to compete in the marketplace and share.8. P&g company will matt silk subdivision Head&Shoulders to fight again, and shampoo, matt silk market segmentation subdivided into dry scalp group (moisturizing formula, double protect hair), neutral hair group (balanced formula, moderate hair), greasy hair group (refreshing formula, mild hair), male special group (strong protect hair root).Matt silk, for the crowd launch a series of specific products, including deep clean, water embellish nourish, wash protect two-appulse-one various subdivision products.Matt silk is mainly for youngsters: especially the peak of the 1990s was born in 80 people, they desire strong personality vivid fashion, shampoo, as the most basic beauty products, decided to is the demand. Matt wire10. According to the female beauty women: without crumbs, have standard looks beautiful hair is every submissive women pursuit. And matt silk just cater to their psychological needs, launched a range of products for their choice.11. Matt silk positioning is very clear, from 1950 to now 60 years time, matt silk orientation has been to crumbs function. Matt silk to crumbs already thorough popular feeling, consumers have will go to bits as matt silk pronoun. Matt silk is such catch of consumer psychology, using localization marketing strategy, will make good positioning, products, so as to achieve the eyeball attract consumer purchasing behavior.
销售洗发水的广告语。
具体品牌有飘柔,海飞丝,清扬,潘婷等。
飘柔:飘柔,顺起来。
海飞丝:去屑实力派,当然海飞丝。
(也~)清扬:新清扬,心飞扬。
(不确定。
凭印象的。
)潘婷:潘婷,很不好意思的说 我忘记了 呵呵呵



