
李宁 耐克 阿迪的中英文广告词分别是什么?什么意思?
借喻和暗喻相同的是都没有“像”、“如”、“若、”“好似”之类比喻词,但暗喻里既有本体,也有喻体,二者之间用“是”、“成为”“变成”“等于”等更加肯定的词语相连,有时甚至连这些“是”之类的词也没有,直接把本体和喻体放在一起说。
。
而借喻则只有喻体没有本体。
下面举例:暗喻:盛开的百合花是你的笑容。
(句中有“是”字) 我的思想感情的潮水正在翻腾奔流着。
(本体是思想感情,喻体是潮水。
中间没有“是” 之类的词) 借喻:敌人在大筑乌龟壳。
(只有喻体“乌龟壳”,本体“碉堡”没出现)
英语广告标语
With a variety of rhetorical devicesRhetoric is language to enhance the beneficial effects of weapons, which the ad in English a very important role to play. Advertisements in English the most common figures of speech are: puns, exaggeration, alliteration, metaphor and personification.1. Pun: that by the conscious use of language homonymy or polysemy phenomenon so that a two-tier have a different word meaning, that is, quipped. For example: Ask for More .-- More (cigarette), More in English means: more and better. More is also President of the pronunciation of cigarettes, Moore in Chinese pinyin. Dual-language advertising in Ms. This language on cigarette ads did the best of both worlds, and infinite charm. Another example Rejoice shampoo ad: Start Ahead (Reioce). Start is the beginning of the ItalianThinking, ahead of the meaning of the head, then this sentence translated into English is: success, start from scratch. Worthy of being called a classic model quipped.2. Exaggeration: We've hidden a garden full of vegtables where you'd never expec t in a pie. This is the U.S. licensing Bisquick mixed vegetable pie in an ad. Garden is the term garden means, where the amount of words that many. Here a garden full of vegetables is obviously an exaggeration.3. Alliteration: it is a kind of rhyme. It refers to a sentence in, because of the adjacent initials of the same pronunciation of the sound generated. For example, Never late on Father's Day., 2 yuan Yun ei〕 〔a harmonious music to the United States; Another example is Behind that healthy smile, there's a Crest kid. (Crest toothpaste) from Crest Healthy Smiles .4. Analogy: It is common in English Rhetoric, one of the means he is此喻. It has two types of simile and metaphor. Metaphor is used to denote two different things similar to the relationship between. In the ad in English widely used to enhance the beauty of language.Cases (1) The most sensational place to wear stain on ur lips. (Selling lipstick ad)Lipstick metaphor here for the stain, it is trying to say is that this lipstick lips rubbed in this place full of enthusiasm, as if wearing a bright silky, transparent thin silk of the general. Euphemism to describe the subtle, it is full of imagination and expectation.Cases (2) Something within you is Dior. (Christian. Dior)This is a Christian is. Dior introduced Poison (poison) made by perfume ads, especially with the publicity in Poison, it seems better able to reflect where the ingenious metaphor. There is a charm in the heart, the natural distribution, or by the hearts of恶念can not be closed? This perfume came within two weeks, the average bottle sold every 50 seconds, breaking sales records the world, this wonderful contribution set ad.5. Anthropomorphic: it is the material life than to have the person's appearance, personality and emotion, to give things to life, to make description more dynamic and innovative. For example: It maybe ur car but it's still ur baby. (Car ads) car is the meaning of cars in the ad, however it is described as ur baby. Baby that is, children is beautiful girl, pet means. This rhetoric is the way people used to be the car ads, for products to life, make it a human face to the consumer to feel.
“比喻”英文怎么说
对比论证:通过对比两个事物来论证自己的观点比喻论证:通过将要描写的事物比喻为它物来表达自己的观点类比论证:分类对事物进行比较比喻是把一样东西比作另一样东西.而类比是两种东西有同样的特征才放一起比较的.



