KTV的经营理念与精神口号
“海尔，中国造”，是海尔创立自己品牌过程中喊出的口号，也是海尔以“敬业报国，追求卓越”作为企业精神的极好体现。
海尔的口号中令人最深刻的当然是“真诚到永远”，沿用了20几年，已经融入了每一个海尔人的血液；“2008我们是世界的主人”，我想也可以算是新的国际化的海尔的响亮口号。
下面是海尔的企业文化，其中自然也反应了海尔的经营理念。
海尔理念--海尔只有创业没有守业。
海尔精神--敬业报国，追求卓越。
海尔作风--迅速反应，马上行动。
海尔管理模式--日事日毕，日清日高。
海尔人才观念--人人是才，赛马不相马。
海尔用工制度--三工并存，动态转换。
海尔市场观念--市场惟一不变的法则就是永远在变；只有淡季的思想，没有淡季的市场；卖信誉不是卖产品；否定自我，创造市场。
海尔名牌战略--要么不干，要干就要争第一；国门之内无名牌。
海尔质量观念--高标准，精细化，零缺陷；优秀的产品是优秀的人干出来的。
海尔售后服务理念--用户永远是对的。
海尔资本运营理念--东方亮了再亮西方。
海尔国际市场战略--先难后易。
海尔发展方向--创造中国的世界名牌。
高分求一篇 中英文双语文章 关于 精益生产方式 的
这是对上文的翻译,希望可以帮到你 Lean manufacture way synopsis Abstract: The lean manufacture is one kind the assembly line manufacture methodology which stems from Toyota and the automobile makes. Is also called “the Toyota production system”. The lean manufacture goal by the description is “in the suitable time (or during ceremony, the first time) enables the suitable thing to arrive at the suitable place, simultaneously causes the waste minimum and adapts the change”. Not only established lean manufacture principle Taiichi Oono to discover his methodology to be possible to reduce the waste, but could also promote the product to flow and to improve the quality. This article has carried on the concrete analysis to the lean manufacture, obtains its superiority, and carries on it with the traditional production method the comparison, through the analysis may know that the lean manufacture is rescues the difficult enterprise the magic weapon. Key word: Toyota automobile, lean manufacture, superiority, characteristic, enterprise First, Toyota Corporation's lean manufacture way The lean manufacture (LeanProduction, is called LP) is the American Massachusetts Institute of Technology several international automobile plan organization (IMVP) expert to Japan “Toyota JIT (JustInTime) production method” name of the praise, fine, namely the fewer but better, does not invest the unnecessary element of production, is only in the suitable time production essential quantity market urgently needed product (or evil ways working procedure urgently needed product); The profit, namely all operative activity wants beneficially effective, has the efficiency. The lean manufacture is the current industrial world best one kind of Production organization system and the way. The lean manufacture is the postwar Japan automobile industry encounters “the resources are scarce” and “the multi-varieties, the few batch” the market restriction product, it is assists the interrogation from Toyota to start, after Toyota happy eldest son and Taiichi Oono et al. the joint efforts only then gradually consummates until the 60s forms. The lean manufacture is not only one kind take maximum limit reduces the resources which the enterprise produces takes and reduces the business management and the operation cost as the essential target production method, simultaneously it is also one idea, one culture. The implementation lean manufacture is determined the pursue perfect course, is also the pursue remarkable process, it is the support personally with the enterprise life one spiritual strength, also will be will obtain the self-satisfied one kind of boundary in forever the without limits learning process. Its goal is strives for perfection, acme of perfection, forever without limits pursue seven zero ultimate objectives. The lean manufacture essence manages the process, organizes the optimization which including the human affairs manages, simplifies the middle management vigorously, carries on the organization flattening reform, reduces the non-personnal directly engaged productions; Pushes carries on the production equalizing to synchronize, realizes zero stock and the flexible production; Carries out the entire production process (including the entire supply chain) the quality assurance system, realizes zero bad; Reduces and reduces on any link's waste, realizes zero waste; Realizes the drawing type punctual metaplasia to produce the way finally. The lean manufacture characteristic is eliminates all wastes, the pursue strives for perfection with the progressive improvement. Removes produces in the link all useless things, each worker and the post arrangement principle is must rise in value, removes the post which all do not rise in value. The simplification is its core, in the simplification product development design, the production, the management all does not have the added value work, is for the purpose of by the most superior quality, the most low cost and the peak efficiency makes the most rapid response to the market demand. Second, lean manufacture way superiority and significance Compares with the mass production way, Japan uses the lean manufacture way's superiority mainly displays in the following several aspects: 1. needs the human resources - -, regardless in product development, production system, factory other departments, compare with the mass production way's under factory, reduces to feeble-mindedly 1\\\/2; 2. the new product development cycle - - lowest may reduce to l\\\/2 or 2\\\/3; 3. production process's goods in process stock - - lowest may reduce to under the mass production way the general level 1\\\/10; 4. factory takes the space - - lowly to be possible to reduce to selects under the mass production method 1\\\/2; 5. end product stock - - lowest may reduce to under the mass production way the averaging stock level 1\\\/4; 6. product quality - - may be large scale. The lean manufacture way is pursues the production thoroughly the rationality, highly effective, can produce nimbly adapts each kind of demand high grade product production technology and the managerial technique, its basic principle and many methods, have the positive significance to the manufacturing industry. The lean manufacture core, namely about the productive plan and the control as well as stock management's basic philosophy, also has the vital role to rich and the development modern production management theory. Third, in lean manufacture management characteristic （1）the drawing type (pull) punctual metaplasia produces (JIT) Take end-user's demand as production beginning. Emphasizes the physical distribution to be balanced, the pursue zero stock, requests the components which a working procedure processes to be possible to enter the next working procedure immediately. The organization produces the operation is depends upon the electronic monitoring system (Kanban) to carry on. Namely the demand information (electronic monitoring system form does not limit by the electronic monitoring system transmission working procedure, key lies in can transmit message). In the production metre may by the manual intervention, the control, in the guarantee production physical distribution balanced (regarding each working procedure, namely for guarantee after working procedure supply accurate current events). Because uses the drawing type production, in the production plan and the dispatch materially are complete by each production unit, in formally does not use the centralism plan, but in the operating process between production unit's coordinated extremely is essential. (2) Total Quality Management Stressed that the quality is produces, but must examines, guarantees the final quality by the process quality control. In the production process carries on to the quality examination and the control in each working procedure. Is heavy is raising each staff's quality consciousness, the guarantee prompt discovery quality question. If discovers the quality question in the production process, according to the situation, may stop the production immediately, until solves the problem, thus the guarantee does not appear to the defective works invalid processing. Regarding quality question which appears, generally is the organization related technology and the production personnels takes a group, cooperates together, solves as soon as possible. (3) team method of working (Teamwork) Not only each staff carries out higher authority's order in the work. Participation positively more importantly, plays policy-making and the auxiliary policy-making role. The organization team's principle presses the administrative organization to divide not completely, but mainly divides according to the service relations. The team members emphasize master many skills while specializing in one, the request can in the quite familiar team other staff's work, guarantee that the work coordinated carries on smoothly. The team personnel work the achievement evaluation the team internal appraisal influence. The team work's basic atmosphere is the trust, by one kind of long-term supervisory control primarily, but avoids to the investigation which each step works, raises the working efficiency. Team's organization is the change, in view of the different thing, establishes the different team, the identical person possibly belongs to the different team. (4) parallel projects (ConcurrentEngineering) In product design development period, the conceptual design, the structural design, the technological design, the final demand and so on unifies, guaranteed that completes by the quickest speed according to the request quality. Each work by completes with this related project group. In the advancement the panel members arrange own work respectively, but may regular or momentarily the feedback information and to appears the question solves coordinated. Rests on the suitable information system tool, the feedback and coordinated entire project advance. Using the modern CIM technology, in product development and development period, auxiliary project advancement parallelization. Fourth, lean manufacture and production in enormous quantities way management concept comparison The lean manufacture takes one kind from the environment to the management goal is the brand-new management concept, and obtains the success in reality, has applied one, two new management tool simply by no means that but is a set the management system which with the enterprise environment, the culture as well as the management fuses highly, therefore lean manufacture oneself is an autonomous system. （1）optimizes the scope to be different The production in enormous quantities way stems from the US, is relates based on US's enterprise, emphasizes the market direction, the optimize allocation of resources, each enterprise take the financial relations as a boundary, optimizes own internal management. But is related the enterprise, regardless of being the supplier or the dealer, by to palm reading treatment. The lean manufacture way take the product manufacturing working procedure as the clue, the organization close related supply chain, on the one hand reduces in the enterprise cooperation the transaction cost, on the other hand guarantees the stable demand and the prompt supply, take the entire big production system as optimized goal. (2) treats the stock the manner to be different The production in enormous quantities way's stock management stressed that “the stock is essential wicked”. The lean manufacture way's stock management stressed that “the stock is the root of all evil”. The lean manufacture way will produce all stocks will regard as “the waste”, simultaneously thought that the stock has covered in production system's flaw and the question. It emphasizes the supply at the same time to the production guarantee, on the other hand emphasizes to zero stock request, thus exposes in unceasingly the production the basic link's contradiction and improves, reduces the stock to eliminate the stock unceasingly to have “the waste”. Based on this, the lean manufacture proposed “eliminates all wastes” slogan. Pursue zero waste goal. (3) the service control view is different The traditional production in enormous quantities way's personnel system based on both sides “the employment” the relations, in the business management stressed that achieves individual work highly effective division of labor principle, and promotes and the guarantee by the strict service investigation, simultaneously the investigation work also prevents a man-power to oppose negative effect which the enterprise produces. The lean manufacture stems from Japan, the depth the Eastern culture influence, when specialized labor division stressed that cooperates mutually and the operation flow simplification (including nonessential checking work) - - in the elimination service “the waste”. (4) the quality view is different The traditional production method regards as the ration second quality item in the production the inevitable result. The lean manufacture based on organization's decentralization with person's cooperation viewpoint, thought that lets the producer own quality assurance reliable is absolutely feasible, and does not sacrifice the production the continuity. Its core thought is, causes reason which itself this kind of probabilistic quality question produces by no means probabilistic, through eliminates produces the quality question production link to come “to eliminate the waste which all second quality items bring”, pursue zero bad. (5) the manner is different to the human In production in enormous quantities way emphasis management strict level relations. Lies to staff's request completes the task which strictly the higher authority issues, the human is regarded as attached in the post “the equipment”. The lean manufacture stressed that a person to production process's intervention, displays person's activity with every effort, simultaneously emphasizes coordinated, to staff individual appraisal is also based on the long-term performance. This method more member who regards as the staff the enterprise association, but non-machine. Full display basic unit subjective initiative. Fifth, the lean manufacture way is rescues the danger sleepy enterprise the magic weapon “the lean manufacture realizes through the waste elimination improves the quality, to reduce the cost and the reduction time in advance effect.”The waste elimination is refers to “does the correct matter” and “correct working”, eliminates all non-increment process. “the waste elimination” itself manifested one kind to seek the outlet in the crisis the hard working spirit. Studies the background which and the process the Toyota production method produces may see, this new production method is to solve Japan the expand industry to need to be born in the difficult environment: 1st, the Toyota production method is in fast growth and the developed industrialization later period, in al 2nd, the Toyota production method is in lacks the sufficient resources, the fund and in the labor force environment, expand industry's path, 3, the Toyota production method is develops the small batch, the multi-variety production path under the narrow diverse demand market condition. ready had the numerous superiority competitor in the crevice the expand industry path, It impelled Japanese Enterprises and so on Toyota to enter the world Advanced enterprise's ranks from the difficult position. Toyota has risen, but at that time and nobody noted its new production management technology. The 70s's oil shock caused the fast growth the western industrialization society to present the long time decline, in numerous profit of enterprise negative growth, but the Toyota automobile actually maintained the continuous prosperity under the contrast, Toyota's production technology started to receive people's attention In Change World Machine Toyota production method after “lean manufacture” the new name introduced for world manufacturing industry, seeks the study which in the depression the outlet the American Enterprise desires strongly and imitates Japan's procedure. The American has also made the progress through the fine profit, in the 90s crawls from the trough, has remoulded the American industry, is specially the high tech industry and the war industry hegemonic position. The late 90s's Asian economic crisis, 911 give the US the economy to bring the profound influence, inexpensive “China makes” also gives the US the traditional manufacturing industry to attack. On this kind of dangerous time, the magic weapon which the American manufacturing industry offers a sacrifice to is “the lean manufacture”. In the economical fast growth time, the manufacturer may use the mass productions to raise the output the way to reduce the cost; The enterprise in the smooth development time, the information technology is also the efficacious device which the thrust augmentation grows. But is now surplus in the productive forces and global competition's time, reduces the cost to become the enterprise survival the first principle. The lean manufacture way which disciplines from difficult and the thrifty environment becomes deals with in the decline and the adverse circumstance enterprise continues to survive and the development good method. The lean manufacture way becomes the substitution tradition mass production way to rescue in the crisis enterprise's path. In China, the excess capacity of production, the competition fierce manufacture domain, like the electrical appliances, the computer and the automobile manufacture, lean manufacture this is rescues their difficult position the outlet. The Chinese manufacturing industry Japan's similarity is faces the industry big powers pressure 50 years ago, to lack development similarly the fund and the resources. What but was different with Japan then, China was facing one was growing the giant domestic market, had the rich low price labor force. Moreover, the Chinese manufacturing industry has met the advanced industrial nation manufacturing industry structural adjustment opportunity, massive preliminary or the work crowded product, even includes the consumption big engineering products the production to the 3rd world shift, “makes the opportunity which for China” develops. Under this background's Chinese manufacturing industry, may use the extensive management, the high consumption and the primary labor force obtains the limited development opportunities. But this is in no way road of the sustained development. When the Western enterprise takes up the fine profit the weapon, copes with the synthesis low cost when China's low price cost of labor but is also a high consumption, China's superiority possibly does not exist. Thinks of danger in peace and provides for a rainy day is the far-seeing originality entrepreneur's style. These enterprises will use the lean manufacture to reduce the product cost, will further sharpen enterprise's synthesis competitive ability. Reference: [1] Wu Shuping. Lean manufacture in China's application present situation [J]. Zhengzhou Aviation industry Management Institute journal (social sciences version), 2004, (06). [2] Yan Junya, Zou Zhen. Lean manufacture charm [J]. Electronic commerce, 2004, (05). East [3] Yao. Tries to discuss the lean manufacture way the characteristic and principle [J]. Tianjin automobile, 2004, (06). [4] Li Runru. Lean manufacture way research and production method future [J]. Economist, 2005, (11). [5] Cai Jianhua. By lean manufacture in staff [J]. Science and technology management study, 2005, (01).
请告诉我这些英文代表什么意思
一的VI包含哪些东西
VI目录一牌标志二、VI基础设计项目1.企业设计规范□创意说明 □标志墨稿 □标志反白效果图 □标志标准化制图 □标志预留空间与最小比例限定 □标志特定色彩效果展示 2.企业标准字体 □企业全称中文字体 □企业简称中文字体□企业全称中文字体方格坐标制图 □企业简称中文字体方格坐标制图 □企业全称英文字体 □企业简称英文字体□企业全称英文字体方格坐标制图 □企业简称英文字体方格坐标制图 3.企业标准色（色彩计划） □企业标准色（印刷色） □辅助色系列 □背景色使用规定 □色彩搭配组合专用表 □背景色色度、色相 4.企业辅助图形 □辅助图形彩色稿（单元图形） □辅助图形使用规范 5.企业专用印刷字体□企业专用印刷字体 6.基本要素组合规范 □标志与标准字组合多种模式 □标志与象征图形组合多种模式□基本要素禁止组合多种模式三、VI应用设计项目 1.办公事物用品设计 □高级主管名片 □中级主管名片 □员工名片 □信封 □信纸□便笺□传真纸 □合同书规范格式 □档案盒□档案袋□文件夹□直式、横式表格规范□识别卡（工作证）□出入证□
什么是CI形象
CI：也称CIS，是英文Corporate Identity System的缩写，一般译为“企业视觉形象识别系统”， 是企业大规模化经营而引发的企业对内对外管理行为的体现。
CI系统是以企业定位或企业经营理念为核心的，对包括企业内部管理、对外关系活动、广告宣传以及其他以视觉和音响为手段的宣传活动在内的各个方面，进行组织化、系统化、统一性的综合设计，力求使企业所有这方面以一种统一的形态显现于社会大众面前，产生出良好的企业形象。
CIS包括三部分，即MI（理念识别）、BI（行为识别）、VI（视觉识别），有部分学者认为：CIS除由以上三方组成统一体外，还有EI，EI是英文Enrironmental Identity的缩写，即环境识别。
VI：又称为VIS，是英文Visual Identity System的缩写，视觉识别系统。
其意是指将企业的一切可视事物进行统一的视觉识别表现和标准化、专有化。
通过VI，将企业形象传达给社会公众。
视觉识别系统（VI）又可分为两大主要方面：一是基础系统，包括企业名称、品牌标志、标准字体、印刷字体、标准图形、标准色彩（宣传口号、经营报告书和产品说明书等八大要素；二是应用系统。
它至少包括十大要素，即产品及其包装、生产环境和设备。
展示场所和器具、交通运输工具、办公设备和用品、工作服及其饰物、广告设施和视听资料、公关用品和礼物、厂旗和厂徽、指示标识和路牌等等。
SI：SI(Space Identity)，称为空间识别，也可以把它当作VI的延伸，但主要目的是在“三维空间”，“装潢规格化”作业，空间识别与传统装潢设计最大的不同就是它是系统性设计，而非定点式设计，以适应连锁发展时会碰到每个店面尺寸不一的问题。
规划项目包括：总则部、管理原则、商圈确定、设计概念、空间设计部分、平面系统、天花板系统、地坪系统、配电及照明系统、展示系统、壁面系统、招牌系统、POP 及Display、管理部分、材料说明、包及施工程序、估价、协力厂商配合作业原则
